Hi, I’m Ahad, a Senior Content Specialist at Yoast. With a background in Computer Science Engineering and over six years of experience in SEO, I focus on turning complex search and technical concepts into content that’s clear, practical, and genuinely helpful.
I started my career as an SEO Executive at an agency specializing in WooCommerce plugins and HubSpot partnerships. While I began with a technical degree, I quickly realized that my real strength wasn’t writing code but explaining it. That curiosity led me into content, where I worked on off-page SEO, ghostwriting, forum management, and publishing on WordPress, gradually developing a better understanding of how SEO strategy connects with day-to-day execution.
Over the years, I’ve collaborated with startups, worked with a WordPress-focused agency, and even spent some time as a Prompt Engineer, which deepened my interest in the evolving relationship between AI and search. Yoast has been part of my learning journey since my early SEO days, so contributing to the “SEO for everyone” mission now feels especially meaningful.
Outside of work, I enjoy lifting weights, mostly to balance out my love for good food, playing badminton, and catching up with friends over evening chai.
What does ChatGPT say about your brand? As AI agents emerge alongside traditional search engines as the starting point of discovery, the way they perceive and present your brand can directly shape customer trust and buying decisions. These models don’t know your brand the way people do. They learn it from the web, from structured […]
Read: "How AI is shaping brand perception, and what you can do about it"
You’d have to be living under a rock to miss this shift. Google is no longer the only place people search for information. In many cases, they’re not just searching anymore; they’re having conversations to find answers. Today, people type their queries into AI models like ChatGPT, Perplexity AI, Google Gemini, and others. In some […]
Read: "What is LLM SEO? How to optimize for AI search (and still rank on Google)"
Excited to launch your website, but how to drive traffic to your website? A beautifully designed site without visitors is like a shop with no customers; that’s why traffic matters. Wondering how to get visitors to your site? You’re in the right place. In this post, we’ll walk you through simple yet practical tips on […]
Read: "How to drive traffic to my website"
Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over $10 billion, marking a 10% jump from the previous year, and 2025 is shaping up […]
Read: "Get discovered before it’s too late: top Yoast SEO for Shopify features to outperform competitors this Black Friday"
