SEO blog

With our Ask Yoast case studies we helped clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. …

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very regular basis in a variety of projects. Some of these tools …

Today we’re releasing Yoast SEO 5.2. In this brand new version you’ll find some feature enhancements, accessibility improvements and a couple of bug fixes. In addition to that, we’ve laid some groundwork that will help us make Yoast SEO work well with the plugins our users use most. Read about all the improvements here! Accessibility Web accessibility …

Our development team is steadily chugging along and today provides you with a new and improved edition of Yoast SEO. This release features mainly enhancements and fixes, plus a slew of updates to our language support. Let us walk you through the new version we know as Yoast SEO 5.1, starting with our main focus …

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Dixon Jones has …

In this Ask Yoast case study: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as well? We’ll dive into this architectural website to see what improvements can be made …

In 2014, we decided to switch over to the (now) commonly-used HTTPS protocol to encrypt sensitive data that’s being sent across our website. This post describes some useful tips based on our own experiences that might come in handy if you’re considering switching. Addendum March 2021 Moving your WordPress site to support HTTPS connections with …

When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? …

Our mission statement is SEO for Everyone. On many fronts, we’re making good on that promise. In 2016, Yoast SEO added revolutionary checks to content and readability analysis features. Much of that year was spent improving and enhancing the content part of the plugin. In 2017, we’re fixing the site structure problem, by adding, among other …

Given the benefits of social media, it is essential to make use of it in the right way. For example, you should not miss the opportunity to use Twitter and share your content there. Especially since it has a system called Twitter Cards, which enriches your tweets with media such as images, audio, and video. …