SEO blog

Have you ever wondered why you should have that 404 Not Found page? What’s the use? The page is gone or broken and you don’t want people to end up there, so why not just redirect that page to the homepage of your website? They even made WordPress plugins that will help you do this, …

After we released WordPress SEO Premium at January 23rd and WordPress SEO 1.5 at the beginning of March (a major rewrite of large parts of the plugin), we’re now ready to release WordPress SEO Premium 1.1. This new version introduces regular expression support for redirects as well as an even better integration with Google Webmaster …

Today we’re releasing what’s probably the single biggest update to our WordPress SEO plugin since its initial release. It improves speed, fixes a ton of bugs and edge cases and adds a new bulk title & description editor. On top of that we’ve changed several default settings and added some smaller new features. This post addresses …

We’re very proud to bring this release to you today: WordPress SEO premium 1.0 is here. This premium version adds a redirect module to the WordPress SEO plugin that allows you to manage your redirects from within your WordPress installation. It also allows you to retrieve your site’s crawl errors from Google Search Console and …

After so many years in the SEO business, we’ve gathered quite a toolset, to check a website from multiple angles and determine what needs improvement. Some tools are for analyzing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these tools …

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less …

In the past years, the number of plugins has grown enormously. Is it likely that this number will continue to increase? And what will the consequences of these enormous numbers of plugins be? Is it desirable to have so many different plugins or do we need consolidation? Let’s philosophize a little: Explaining the increase in …

I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish …

We’ve been working hard here at Yoast to offer you a Premium version of our WordPress SEO plugin with some really cool new features. But they’re not done yet. So we didn’t want to release WordPress SEO premium just yet either. However: more and more people are asking us for paid support on the plugin. So …

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your …