SEO blog

In the whole cycle of optimizing your marketing strategies, your newsletter mustn’t be forgotten. Make sure your newsletter is of added value to your audience and is of high quality. Of course, there’s always something to improve. You can make improvements based on your intuition but why not test that intuition first by A/B testing …

There are several kinds of pages that you’ll expect to find on most websites: a home page, a contact page or an about page, for example. In this Ask Yoast, we’re going to discuss another type of page: the privacy page. This is a page where you put your privacy policy, which allows your visitors …

Quite some time ago, we made a few changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you …

In these last few releases of Yoast SEO, we’ve been focusing heavily on internal linking. Linking your posts in a sensible manner helps build a solid site structure, which, in turn, makes your site easier to understand for both humans and machines. Yoast SEO 5.6 brings another new tool to help you find content to …

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know …

There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of that discussion is technical, every user that uses WordPress regularly should be aware of what’s coming. At Yoast, we are quite excited about the concept of Gutenberg. We think …

While in the early days of the internet www was the norm, these days a good many sites of great repute -Yoast.com included ;)- don’t use www. So, are there any SEO-implications to choosing either option? And have you ever wondered about getting duplicate content issues because of having a www and a non-www version? …

The default WordPress search functionality is certainly lacking in areas. Although changes were made in 2013 to improve it, there are still a few areas where WordPress could use some help. It is, however, relatively easy to improve WordPress search by adding a few pieces of code. Here, I’ll list some of the methods you could …

We’ve got good news for site managers and site owners: Yoast SEO 5.5 now supports SEO roles. It’s no longer all or nothing for users of Yoast SEO because two new roles with several capabilities let you make more deliberate decisions about who has access to what SEO settings in the backend. By using a …

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. There are a lot of ideas about this out there. Now I’m wondering: is there one ‘right’ pattern? Can we somehow turn all the results of research about this into one optimized website? …