How to create SEO-friendly copy in a foreign language

8 February 2018 | 9 Comments Marieke van de Rakt

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in …

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How to create SEO-friendly copy in a foreign language

Case study: Appealing content for a real estate site

8 February 2018 | 3 Comments Meike Hendriks

In our Ask Yoast case studies, we gave SEO advice to readers who signed up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his target …

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Case study: Appealing content for a real estate site

SEO copywriting for multilingual and multi-regional sites

7 February 2018 | 12 Comments Fleur Heesen

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why …

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SEO copywriting for multilingual and multi-regional sites

What’s the difference between an H1 heading and the SEO title?

5 February 2018 Marieke van de Rakt

Writers tend to put some real thought into their titles. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, insert the post’s title in the post title input field. Your title will appear as an H1 heading on …

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What’s the difference between an H1 heading and the SEO title?


What is off-page SEO?

25 January 2018 | 29 Comments Edwin Toonen

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

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What is off-page SEO?

Yoast SEO 6.2: Passive voice checks for French and Spanish

23 January 2018 | 16 Comments Edwin Toonen

Since launching the readability analysis way back when we’ve been steadily adding support for more and more languages. Today, with the release of Yoast SEO 6.2, we’re expanding our knowledge of languages again by introducing passive voice checks for the French and Spanish languages. Improving language checks At Yoast, we firmly believe that readability ranks. …

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Yoast SEO 6.2: Passive voice checks for French and Spanish


Changes to your site and the search results

12 January 2018 | 17 Comments Joost de Valk

Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, …

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