During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your …Read: "Planning and checking your Conversion Rate Optimization"
Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …Read: "Conversion rate optimization: hypothesise first, then test"
In helping out people who are using my Video SEO plugin, I’m finding that some sites get “hit” by what I now call the “Not really a video page” effect. While it’s a pretty rare phenomenon I thought it was a good idea to share with the wider community and see what one can do …Read: "Video not showing in search results: why?"
The Video SEO plugin I have been talking about for far too long has finally been finished and released. The short version is, it’s for sale for $89, find out more here. Keep on reading for a bit of backstory. Video SEO is probably one of the most technically challenging aspects of SEO. There are …Read: "Video SEO just became a lot easier!"
My WordPress SEO plugin has been updated to 1.2. A few weeks back I did a series of bug fix updates and while doing that I noticed there where things that were really bugging me in the plugin. Everybody seemed to focus on the settings and hardly anyone was working with the snippet preview and …Read: "WordPress SEO 1.2 – Major Upgrade"
My Google Analytics plugin recently hit 3 million downloads and my WordPress SEO plugin hit its first million downloads. I thought those stats were cool and I decided to have an infographic made with more WordPress stats and dive in a little bit more and gather some stats that I thought would be interesting. If you …Read: "WordPress Stats Infographic"
Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel="next" and rel="prev", both part of HTML4 and HTML5, to recognize archives and paged articles. A few years back, I was having a discussion with Nathan Rice, one of the developers of Genesis over how one …Read: "rel=”next” & rel=”prev” for paginated archives"
Yay!!! It’s there. After almost a year of coding, I dare say that my WordPress SEO plugin is finally to be called stable. That doesn’t mean there are no more bugs left to squash: I wish. It does mean though that I now strongly believe that it’s safe to run on smaller and bigger sites …Read: "WordPress SEO by Yoast, version 1.0"
So you’ve made the decision and want to migrate from All In One SEO Pack to our Yoast SEO plugin. It seems some people are afraid of taking the big leap. It’s actually fairly easy although it will be partly manual work. You won’t have to rewrite the title or description for any of your posts …Read: "Migrating from All In One SEO Pack to Yoast SEO"
It seems every premium WordPress theme these days calls itself “SEO-friendly”. They’re usually not. So, I thought I’d lay down some WordPress SEO theme “rules” or “guidelines”. These guidelines will consist of WordPress SEO theme do’s and don’ts, starting out with the don’ts: WordPress SEO theme don’ts Put the site’s name first in the title …Read: "WordPress SEO theme guidelines"