If you follow our advice on site structure, you know to avoid using the same keyword twice. You’re aware that you shouldn’t cannibalize your own chances to rank. Things get a bit more complicated when you’ve got keyphrases that are similar, but not quite the same. How do you avoid keyword cannibalization and use your …Read: "Similar keywords on multiple pages?"
We’ve just released Yoast SEO 3.0. This release includes real time content analysis, the “upgrade” of our snippet preview to a snippet editor, an upgrade to how we handle categories and tags and an integration with Ryte. And that’s just the headline features. Since the “creation” of Yoast SEO as a plugin, we’ve not done …Read: "Yoast SEO 3.0"
This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event …Read: "Facebook Page Insights explained"
Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook, Pinterest, Instagram, YouTube and Twitter. …Read: "Twitter Analytics: Stats for your tweets"
When you hear the word ‘Penguin’, you probably don’t think about Google. But Google Penguin was a very important update that had a big impact on search. What does Penguin do, and how to you deal with it? Watch the video and read on! What is Google Penguin? One of the most painful Google updates that …Read: "Google Penguin explained"
We quite often find sites that have become a victim of Google Panda’s algorithm, or run the risk of getting “Pandalized”. A site runs the risk of being hit by Panda when it has a lot of low quality pages. In this post I want to give you some quick insights into what Google Panda is and …Read: "Google Panda & low quality pages"
When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five …Read: "Blog SEO: how to make people stay and read your post"
Today I’m proud to announce the first step in Yoast SEO going cross-platform. We’ll release the first version of Yoast SEO for Drupal on September 23, 2015. This brings the core functionality of Yoast SEO to the users of Drupal 7. This core functionality includes management and optimization of content and meta data (like titles and …Read: "Yoast SEO… for Drupal"
As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by …Read: "Use Social Media to increase your sales"
We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? …Read: "Multivariate testing: what it is and when to use it"