SEO blog

Paginated archives have long been a topic of discussion in the SEO community. Over time, best practices for optimization have evolved, and we now have pretty clear definitions. This post explains what these best practices are. It’s good to know that Yoast SEO applies all these rules to every archive with pagination. Indicate that an …

There are multiple ways to implement hreflang. Perhaps your content management system supports it, or you are using a plugin or extension to add hreflang in any way to your pages. No matter how you implement them, it’s obviously good that you do! hreflang is the glue that binds pages that are the same except for …

Today, MaxServ and Yoast proudly present Yoast SEO Premium for TYPO3! With this premium version you can take your TYPO3 website to the next level. Create redirects effortlessly, make your content rank for multiple focus keywords and find out which pages should get more links.In addition to that, we’re also releasing Yoast SEO for TYPO3 …

Today, we celebrate International Women’s Day. In this post, I’ll first explain the importance of International Women’s Day. After that, I’d like to invite you all to celebrate International Women’s Day with us. Share your story about a WordPress woman who inspired you. You can leave your story in the comments or share  it on social …

Joost de Valk founded Yoast. For a long time, Joost was the only developer working on Yoast SEO. He came up with all the features and implemented all the code; he did everything. As the company grew, we created a large development team. Joost always remained part of the development team and came up with …

Two weeks ago, we asked our users to join us in testing Yoast SEO 7.0. Luckily, you all stepped up and we’ve had a lot of help. We’re very grateful for the feedback we’ve got. After fixing some bugs and fine-tuning the release, it is now time to unleash the new and improved Yoast SEO …

At Yoast, we firmly believe that websites should be usable by everyone, including people with a visual impairment. The alt textbox plays an important part in this, as it clarifies the content of an image. Visitors of your site that use a screen reader can listen to the alt text read aloud, to better understand …

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …

It’s important to put some thought into your URL structure, particularly when you’re starting a new website. If you make sure your URL structure is clear and focused right from the beginning, you won’t have to face the huge task of changing and redirecting all your URLs later on. But, of course, sometimes you need …

We have got something special for you, but before we release it for real, we need your help testing it: Yoast SEO 7.0. This is one of the biggest releases we have ever done, hence the jump from version 6.3 to 7.0. We’ve greatly simplified the interface, deprecated unused features and combined others into smarter features. …