24 May 2018
|
Marieke van de Rakt
Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s …
Read: "Meta descriptions are going to be shorter again"
14 May 2018
|
Thijs de Valk
Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete …
Read: "What are dimensions and metrics in Google Analytics?"
7 May 2018
|
Marieke van de Rakt
We’ve added a free course to our curriculum of online SEO courses. It is an SEO course for beginners. If you’re an SEO-newbie or your SEO skills have become a bit rusty, then this is the course for you! Our free online SEO course offers lots and lots of training videos, reading material and challenging …
Read: "Why a free online course?"
2 May 2018
|
Thijs de Valk
When browsing through the ‘Behavior’ section in Google Analytics, you’ll come across the term ‘pageviews’ a lot. And you might think that the more views a page has, the better. But is that actually true? What’s a pageview exactly and can page help you understand your site and audience better? Find out in this post! First …
Read: "What are pageviews in Google Analytics?"
30 April 2018
|
Jono Alderson
Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great social image and adding it to your page… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show …
Read: "How social image sharing works and how to optimize your og:image tags"