SEO blog archives - Page 86 of 90

Local SEO strategy tips from Kristopher Jones

22 January 2015 | 37 Comments | Joost de Valk

One year ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share …

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Local SEO strategy tips

Instagram for business?

8 January 2015 | Michiel Heijmans

Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we started to actively use Instagram for business a few months ago. When it comes to sharing personal photos, Instagram is a great way to do so. In this post, I will explain what I …

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Homepage optimization

14 October 2014 | 28 Comments | Michiel Heijmans

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google …

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homepage optimization

Is social the new Google?

9 September 2014 | Michiel Heijmans

During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest. Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years, …

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Is Social the New Google?

Google: Slowly moving back to 10 blue links

29 August 2014 | 44 Comments | Joost de Valk

Last night Google’s John Mueller announced on Google+ that “authorship” had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google’s search result pages going “back” to being 10 blue links. Brief history of author highlighting / authorship We were among the very early adopters of author …

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what does google do


Regular security audits: taking our responsibility

4 August 2014 | 24 Comments | Joost de Valk

Today, we’re announcing that we have partnered with Sucuri, in the interest of pro-actively securing our plugins. As our plugins run on more and more sites, we have a responsibility towards our users and the web at large to make sure that we do our utmost to make sure our code doesn’t make them vulnerable.* We’ve …

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wordpress security must read article by yoast

Google Panda 4, and blocking your CSS & JS

19 June 2014 | 79 Comments | Joost de Valk

A month ago Google introduced its Panda 4.0 update. Over the last few weeks we’ve been able to “fix” a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be …

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