When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less …Read: "RSS feeds in the age of Panda and Penguin"
SEO blog archives - Page 86 of 88
In this post we explain why we think that open source needs a business model attached to it to truly thrive. The ideal situation is a Nash equilibrium, which you could also call a Victory of the Commons. This is the write up of a presentation Joost gave at WordCamp Europe in 2013, which is embedded below. He created this presentation together with …Read: "Victory of the Commons"
In the past years, the number of plugins has grown enormously. Is it likely that this number will continue to increase? And what will the consequences of these enormous numbers of plugins be? Is it desirable to have so many different plugins or do we need consolidation? Let’s philosophize a little: Explaining the increase in …Read: "Plugin to the Future"
I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish …Read: "Why your tests aren’t scientific"
We’ve been working hard here at Yoast to offer you a Premium version of our WordPress SEO plugin with some really cool new features. But they’re not done yet. So we didn’t want to release WordPress SEO premium just yet either. However: more and more people are asking us for paid support on the plugin. So …Read: "WordPress SEO Premium: (pre)-release"
During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your …Read: "Planning and checking your Conversion Rate Optimization"
Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …Read: "Conversion rate optimization: hypothesise first, then test"
Quite often we receive support requests for Yoast SEO and its premium add-ons, all asking one “simple” thing: why isn’t Google showing my page title in the search results? People who changed their page title in Yoast SEO and see that the search results still show their old title are bound to think Google didn’t “get” …Read: "Why Google won’t display the right page title"
This morning, an article by Paul Boag was published on Smashing Magazine that got a few SEOs, including myself, all riled up. As Bill Slawski pointed out in the comments, Paul has written articles on SEO before. Paul, whom I respect tremendously for his web development work, obviously doesn’t “get” SEO and has evidently had …Read: "Want SEOs to lose their job? Start doing yours!"
In helping out people who are using my Video SEO plugin, I’m finding that some sites get “hit” by what I now call the “Not really a video page” effect. While it’s a pretty rare phenomenon I thought it was a good idea to share with the wider community and see what one can do …Read: "Video not showing in search results: why?"