SEO blog archives - Page 86 of 88







Conversion rate optimization: hypothesise first, then test

19 June 2013 | 32 Comments | Thijs de Valk

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …

Read: "Conversion rate optimization: hypothesise first, then test"
yoast SEO

Why Google won’t display the right page title

26 March 2013 | 39 Comments | Joost de Valk

Quite often we receive support requests for Yoast SEO and its premium add-ons, all asking one “simple” thing: why isn’t Google showing my page title in the search results? People who changed their page title in Yoast SEO and see that the search results still show their old title are bound to think Google didn’t “get” …

Read: "Why Google won’t display the right page title"
crafting good titles

Want SEOs to lose their job? Start doing yours!

11 December 2012 | 61 Comments | Joost de Valk

This morning, an article by Paul Boag was published on Smashing Magazine that got a few SEOs, including myself, all riled up. As Bill Slawski pointed out in the comments, Paul has written articles on SEO before. Paul, whom I respect tremendously for his web development work, obviously doesn’t “get” SEO and has evidently had …

Read: "Want SEOs to lose their job? Start doing yours!"
SEO