SEO blog

Keeping your articles up to date is always a good idea, as it shows to your readers that your site offers current and relevant information. Furthermore, search engines will pick up on changes to your articles, and consider your site alive and up to date. That’s never a bad thing, right? It’s especially important that …

Paginated archives have long been a topic of discussion in the SEO community. Over time, best practices for optimization have evolved, and we now have pretty clear definitions. This post explains what these best practices are. It’s good to know that Yoast SEO applies all these rules to every archive with pagination. Indicate that an …

There are multiple ways to implement hreflang. Perhaps your content management system supports it, or you are using a plugin or extension to add hreflang in any way to your pages. No matter how you implement them, it’s obviously good that you do! hreflang is the glue that binds pages that are the same except for …

Today, MaxServ and Yoast proudly present Yoast SEO Premium for TYPO3! With this premium version you can take your TYPO3 website to the next level. Create redirects effortlessly, make your content rank for multiple focus keywords and find out which pages should get more links.In addition to that, we’re also releasing Yoast SEO for TYPO3 …

Today, we celebrate International Women’s Day. In this post, I’ll first explain the importance of International Women’s Day. After that, I’d like to invite you all to celebrate International Women’s Day with us. Share your story about a WordPress woman who inspired you. You can leave your story in the comments or share  it on social …

Joost de Valk founded Yoast. For a long time, Joost was the only developer working on Yoast SEO. He came up with all the features and implemented all the code; he did everything. As the company grew, we created a large development team. Joost always remained part of the development team and came up with …

Two weeks ago, we asked our users to join us in testing Yoast SEO 7.0. Luckily, you all stepped up and we’ve had a lot of help. We’re very grateful for the feedback we’ve got. After fixing some bugs and fine-tuning the release, it is now time to unleash the new and improved Yoast SEO …

At Yoast, we firmly believe that websites should be usable by everyone, including people with a visual impairment. The alt textbox plays an important part in this, as it clarifies the content of an image. Visitors of your site that use a screen reader can listen to the alt text read aloud, to better understand …

At Yoast, we like to say ‘Content is king.’ By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google …

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …