First things first: writing content with the inverted pyramid style

7 September 2018 | 33 Comments Edwin Toonen

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some …

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First things first: writing content with the inverted pyramid style

How to use video testimonials?

7 September 2018 | 2 Comments Joost de Valk

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

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Are content blocks the future? And, what’s the benefit for SEO?

4 September 2018 | 15 Comments Willemien Hallebeek

In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks. …

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Are content blocks the future? And, what’s the benefit for SEO?


Facebook traffic: What’s the current status?

30 August 2018 | 82 Comments Marieke van de Rakt

Facebook is becoming less important as a source of traffic to your site. We wrote about it before, but mid August a lot of internet-sources reported that Facebook “did not care about publishers”. Joshua Benton wrote a nice and nuanced article about the matter, in which he also shared some interesting statistics. Facebook is indeed …

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Facebook traffic: What’s the current status?

Yoast SEO 8.1: Gutenberg part 2, introducing the snippet preview

28 August 2018 | 22 Comments Edwin Toonen

Two weeks ago, we launched Yoast SEO 8.0. In it, we shipped the first part of our integration with Gutenberg: the sidebar. That release was the foundation on which we are building the next parts of our integration with the new WordPress editor. In Yoast SEO 8.1, we introduce part 2: a Gutenberg-proof snippet preview. …

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Yoast SEO 8.1: Gutenberg part 2, introducing the snippet preview