When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less …Read: "RSS feeds in the age of Panda and Penguin"
SEO blog archives - Page 80 of 86
Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go. Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every freaking little change you make on your page. Of course, I am exaggerating …Read: "Should you test that?"
Today at Pubcon Matt Cutts of Google once again promoted the use of autocomplete-type, a new property for web forms that works in Chrome (and possibly other browsers, I haven’t checked). Google first introduced it back in January 2012 in this post. I wanted to do this quick post to tell you to turn off …Read: "Why you should not use autocomplete"
In this post we explain why we think that open source needs a business model attached to it to truly thrive. The ideal situation is a Nash equilibrium, which you could also call a Victory of the Commons. This is the write up of a presentation Joost gave at WordCamp Europe in 2013, which is embedded below. The presentation is based on an earlier …Read: "Victory of the Commons"
In the past years, the number of plugins has grown enormously. Is it likely that this number will continue to increase? And what will the consequences of these enormous numbers of plugins be? Is it desirable to have so many different plugins or do we need consolidation? Let’s philosophize a little: Explaining the increase in …Read: "Plugin to the Future"
After my post about content analysis with the WordPress SEO plugin, which covered the recent updates to that plugin, I got some comments that we should test better, especially because the commenter had issues with a certain slider plugin. I laughed when I read that comment, but then it dawned on me that most in …Read: "The honest Truth about Plugin Testing"
Conversion rate tests are very useful, but without proper knowledge of research and statistics, the pitfall of interpreting your results incorrectly is large. 1. Research design is beautiful but NOT flawless As I started to investigate upon the test designs of conversion rate testing, I was astonished and delighted with the beauty of the design …Read: "Science of Conversion Rate Optimization"
I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish …Read: "Why your tests aren’t scientific"
We’ve been working hard here at Yoast to offer you a Premium version of our WordPress SEO plugin with some really cool new features. But they’re not done yet. So we didn’t want to release WordPress SEO premium just yet either. However: more and more people are asking us for paid support on the plugin. So …Read: "WordPress SEO Premium: (pre)-release"
During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your …Read: "Planning and checking your Conversion Rate Optimization"