SEO blog

December 6th, 2018, we saw the release of WordPress 5.0. With it came one of the most talked about — and divisive — new features ever: a brand-new editor, the one we currently know as Gutenberg. Gutenberg is not just a simple refresh of the interface, no, it is an entirely re-imagined editor with a …

WordPress 5.0 is coming out December 6th, or, as I’m writing this, the day after tomorrow. This came as a surprise to us, as this release date has only been communicated to the community today. Given this short notice, we thought it would be wise to give you advice on what you should do. Note …

You might have felt some tremors in the WordPress world. On December 6, we witnessed the release of WordPress 5.0 and with it came the new editor we know as Gutenberg. It’s a new block-based editing environment in WordPress and the impact it’s going to have will be massive. Some welcome it with open arms, …

You may know this open source fanatic as WordPress Core Contributor or esteemed speaker on WordCamps and other conferences. Today, Software Engineer & WordPress Consultant Alain Schlesser shares the details of his first experiences with open source and how to learn from, as well as contribute to open source projects. And, he is clear on …

It may just happen to you one day: unexpectedly, you find out that another domain is redirecting to your website. While you may find it strange someone would do that without asking first, you probably won’t immediately see a problem. If someone wants to send more traffic your way, why not, right? Such an unexpected …

You likely type dozens of queries into your favorite search engine every day. But have you ever realized the significance of all these searches? Figuring out what people are looking for on the internet is one of the key points of SEO. So, what should you know about the starting point of each online search, …

We are getting ready for WordPress 5.0 and the new Gutenberg editor — are you? In Yoast SEO 9.2, we’ve solidified our support for WordPress 5.0 to make sure nothing breaks when you update to the new version of the CMS. What’s more, we’re now using a brand-new WordPress API to get our eye markers …

I love segments! I like how you can use them to specify your data. How you can use them to give more context to your data. And by specifying your data, you gain more insight and you get closer to understanding your audience. Being closer to understanding your audience, in turn, means being closer to …

Most website owners make use of Google Analytics to measure their online marketing efforts. A lot of information can be pulled out of the data, which gives you valuable insights that can help you improve your future marketing campaigns. However, lots of website owners look at direct revenue from the channels used, and this can …

It’s the stuff of nightmares: you’ve worked hard to build your company’s brand and make a great website, with flawless UX and impeccable structure. But then, a larger business in another industry, with the same name starts investing heavily in their SEO and dominates the search results at your expense. Your site has completely disappeared …