SEO blog

Yoast writes about several topics like Content SEOTechnical SEO, Search NewsUsability & Conversion Rate Optimization, Analytics, eCommerce, Social Media and, of course, WordPress. Don't know where to start? Start with our most essential publications.

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IP-delivery or cloaking: useful, but do you WANT to use it?

23 February 2007 by Joost de Valk » - 9 Comments

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My friend Jaimie Sirovich sent me a chapter of his upcoming techy SEO book. More specifically, he sent me the chapter on cloaking, geo-targeting and IP-delivery. It’s a fun read, and his example scripts are very, very complete and work nicely. Of course you can have all sorts of debates on whether cloaking is a »

Category: Technical SEO

Enhanced WordPress Contact Form

11 February 2007 by Joost de Valk » - 34 Comments

yoast seo

As a multiple WordPress administrator (I control 10+ WordPress sites), I use the WP contact form plugin written by Ryan Duff a lot. Most of the times these contact forms are used as some form of conversion on these sites. This means you want to know as much as possible about the person sending you »

Category: WordPress
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What I’ve learned in the SEM scholarship contest

15 December 2006 by Joost de Valk » - 3 Comments

yoast seo

Man I was cocky when I entered the scholarship contest. I though I’d beat everybody easily. The amounts of traffic that other articles were getting weren’t very impressive, I thought, and I was sure to be able to get much more traffic. After all, I knew from experience what a few blog posts and news »

Category: Technical SEO

Favicons and your online brand

15 November 2006 by Joost de Valk » - 13 Comments

One of the nicer things to have changed with the release of IE7, which is now in automatic updates, is the way it handles favicons. In the IE6 past it would show them in the location bar only when you had the site bookmarked. Now it always shows them, and in the tab bar as »

Category: User eXperience (UX)

Why PageRank says nothing about rankings

16 October 2006 by Joost de Valk » - 15 Comments

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Sometimes you’ll get clients who say “my PageRank is x, yet I don’t get any visitors from Google”?. Understandable, I think. If you were graded 6 out of 10, by the biggest search engine out there, it’s only fair to expect some traffic, or isn’t it?

Category: Technical SEO

Which links hurt and which don’t?

2 October 2006 by Joost de Valk » - 2 Comments

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Links are very important for your site, even when you’re not looking at a site like an SEO would. One of the hot topics among SEO’s is whether links can hurt you as well. I’ve collected some recent threads at forums and some answers from the guys who are “in the know”, like Adam Lasnik »

Category: Technical SEO
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Getting Google’s last visit date from the Google API

22 September 2006 by Joost de Valk »

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When Vanessa Fox over at the Webmaster Central Blog said they would update the “retrieved on” date even when a page hadn’t changed, it suddenly became very cool info. This means you can see when a URL was last spidered, even if you don’t have a Sitemaps account for the domain. This triggered me to »

Category: Technical SEO
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Why pay for web design?

7 August 2006 by Joost de Valk » - 1 Comment

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The intention of most people who decide to create a new website is to create a steady source of income for themselves. So some people may wonder why they should spend some of their budget on paying someone else to design and create their websites. The truth is that there are many reasons why having »

Category: User eXperience (UX)

Stone Steps Webalizer

16 April 2006 by Joost de Valk » - 1 Comment

I’ve updated the SSW info a bit, will do more in the coming few days. Update: So I updated it a bit, and mailed the Stone Steps guys about it, and Andre from Stone Steps responded, very kindly telling me that you could also use a per domain css file, so i updated the info »

Category: Analytics

WebKit Community Release

6 April 2006 by Joost de Valk » - 1 Comment

wordpress plugins

Last evening Mark Rowe and myself posted an appeal to the webkit-dev mailing list, asking for opinions on our plan for a WebKit Community Release. Our intention is to make a stable version of the current WebKit tree, especially aimed at bundling with other applications. Applications like Macromedia Contribute, Sandvox, CSS Edit, Xyle Scope and lots of others use the WebKit that is bundled with Mac OS X, while they may want more from their application then the system bundled WebKit can offer.

Category: Announcements
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