We’ve rebuilt and reimagined our News SEO plugin and taken it to the next level. Today we’re proud to release News SEO version 2.0, which allows you to easily optimize your site for Google News. It had been, unfortunately, almost 2 years since we last updated the plugin which meant it didn’t work anymore for …Read: "News SEO 2.0: Google News optimization with ease"
SEO blog archives - Page 78 of 86
After we released WordPress SEO Premium at January 23rd and WordPress SEO 1.5 at the beginning of March (a major rewrite of large parts of the plugin), we’re now ready to release WordPress SEO Premium 1.1. This new version introduces regular expression support for redirects as well as an even better integration with Google Webmaster Tools …Read: "WordPress SEO Premium 1.1"
About three weeks ago, I wrote a post about the necessity of knowing your audience. We ourselves are currently investigating our audience. We asked our newsletter readers to fill out a questionnaire. After we have collected the results of our survey, I started analyzing the results. It has been a great week for me! In …Read: "Analyzing your audience"
Today we’re releasing what’s probably the single biggest update to our WordPress SEO plugin since its initial release. It improves speed, fixes a ton of bugs and edge cases and adds a new bulk title & description editor. On top of that we’ve changed several default settings and added some smaller new features. This post addresses …Read: "Major update of WordPress SEO (1.5)"
The first step in marketing is to find out what your audience looks like. Who are your visitors? Where are they from? Who engages with your blog posts? In this post, I’ll explain how we got to know our own audience at Yoast.com. Knowing your audience! When Joost began Yoast.com it was a blog. He wrote …Read: "Yoast research: get to know your audience!"
Last week we’ve acquired WordPress news site WPForce.com. Jonathan Dingman, who used to run the site, got too busy with his job and personal life to be able to keep running the site and was looking to sell it. We acquired it and will start to slowly bring it into our system. We’ve got some plans …Read: "Yoast acquires WPForce.com"
Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products. Why do people shop online? And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in …Read: "Why are people (not) buying my products online?"
If you’re an advanced WordPress user, you’ll have “abused” taxonomies quite often to relate post types to each other. Now you might think “abused? but that’s what they’re for, right?” Well… Not entirely. Sometimes you just want to relate posts directly to posts. There are loads of reasons why you’d want to do this, for …Read: "New plugin: Post Connector"
We’re very proud to bring this release to you today: WordPress SEO premium 1.0 is here. This premium version adds a redirect module to the WordPress SEO plugin that allows you to manage your redirects from within your WordPress installation. It also allows you to retrieve your site’s crawl errors from Google Search Console and …Read: "WordPress SEO Premium 1.0"
After so many years in the SEO business, we’ve gathered quite a toolset, to check a website from multiple angles and determine what needs improvement. Some tools are for analyzing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these tools …Read: "The tools we use for site reviews"