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Yoast writes about several topics like Content SEOTechnical SEO, Search NewsUsability & Conversion Rate Optimization, Analytics, eCommerce, Social Media and, of course, WordPress. Don't know where to start? Start with our most essential publications.

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Extreme SEO Q&A

26 October 2007 by Joost de Valk » - 4 Comments

yoast seo

So yesterday I was on the panel for the last session of the day: an Extreme SEO Q&A, moderated by Ciaran Norris, and on that panel with me were Dixon Jones, Marcus Tandler and Jason Duke. We had a lot of fun, and loads of good questions came up. Some of the topics we touched »

Category: Technical SEO
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Using segmentation in Google Analytics for WordPress RSS readers

15 October 2007 by Joost de Valk » - 13 Comments

segments in google analytics

One of the things I’ve been wanting to do for a while seems to be finally nearing completion. Google Analytics allows you to segment users into custom segments, and there’s one segment I’ve been aching for. I want to be able to segment RSS readers, to be able to see the different browsing behavior of »

Categories: Analytics, WordPress
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The ultimate guide to the meta robots tag

12 October 2007 by Joost de Valk »

With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!

Category: Technical SEO
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Feeds in the search results?

3 October 2007 by Joost de Valk » - 15 Comments

wordpress plugins

There was some discussion on one of the biggest Dutch online marketing sites as to whether RSS feeds were any good for your SEO. I gave a quite lengthy reaction to that in Dutch which I wanted to share with all of you as well. My opinion is that the fact that feeds are showing »

Category: Technical SEO
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Are search engines using link-data over time?

30 September 2007 by Joost de Valk » - 5 Comments

wordpress plugins

Every once in a while, you encounter pages in search results that haven’t changed for quite a while. When reading Aaron’s post about major ranking changes in Yahoo! I started doing one of my favorite queries: the one for CSS3 (screenshot). I noticed two strange things: first of all, result #1 and #3 are from »

Category: Technical SEO
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Click here to read all about a natural link profile

17 September 2007 by Joost de Valk » - 16 Comments

affiliate marketing

Sint Smeding IM’d me tonight, pointing me to this post on his blog, which basically is the Dutch version of what Brian Clark is talking about: whether or not to use “Click here” as anchor text for links. The first thing I had to think of was a post by Jennifer Slegg about choosing the »

Category: Technical SEO
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Google Analytics for WordPress: my latest plugin

14 September 2007 by Joost de Valk » - 18 Comments

wordpress plugins

I just wanted to let you guys know that I’ve thrown the first version of my Google Analytics for WordPress plugin out there. You can download it from here, while you wait for me to write the page for it on this site! It automatically tracks outbound clicks from posts, comments, blogroll, it tracks downloads, »

Categories: Analytics, WordPress
Tags: ,

Adding a description to your categories

21 August 2007 by Joost de Valk » - 4 Comments

Robbert mailed me today asking with which template tags I used to make the description show up on my category pages. Well, first of all, you can add a description to your categories under Manage → Categories: If you press the edit button there you can edit them like this: The description is what we’ll »

Category: WordPress
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The trouble with 301 redirects and backlinks

7 August 2007 by Joost de Valk » - 2 Comments

affiliate marketing

On the SERoundtable the question is raised whether you can check if a site 301 redirects to your website, referring to a thread on the SEW forums and an article by Aaron Wall. That seems quite simple to me, as most of the times you’ll see clicks coming in from sites on which your own »

Category: Technical SEO
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Perfectly coded AJAX with fallbacks, and still no Google love?

2 August 2007 by Joost de Valk » - 1 Comment

wordpress plugins

You’ve probably seen it too… Great looking websites coded with all sorts of fancy AJAX functions, and it’s done absolutely right. If you disable javascript, all the links that were first used to show content or do an action on the current page, now take you to a new page on which the content you’re »

Category: Technical SEO