SEO blog

Yoast writes about several topics like Content SEOTechnical SEO, Search NewsUsability & Conversion Rate Optimization, Analytics, eCommerce, Social Media and, of course, WordPress. Don't know where to start? Start with our most essential publications.

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Convert underscores to dashes with Apache mod_rewrite

25 March 2007 by Joost de Valk » - 1 Comment

yoast seo

Update: (Aug 4 2007) the stuff below is no longer necessary, all major search engines now treat underscores and dashes exactly the same, as word separators! A year or so back, I was using underscores in my URL’s on this site for spaces, and I decided to switch them to dashes, since several people, including »

Category: Technical SEO

Trailing double forward slashes in URLs in the SERPs…

17 March 2007 by Joost de Valk » - 8 Comments

yoast seo

This query gives a result I hadn’t seen before (image), the same page was indexed with both a single trailing forward slash, which is of course normal, and with a double trailing forward slash… This is of course a duplicate content issue, especially when people link to the double slash one by accident. The fix »

Category: Technical SEO

IP-delivery or cloaking: useful, but do you WANT to use it?

23 February 2007 by Joost de Valk » - 9 Comments

yoast seo

My friend Jaimie Sirovich sent me a chapter of his upcoming techy SEO book. More specifically, he sent me the chapter on cloaking, geo-targeting and IP-delivery. It’s a fun read, and his example scripts are very, very complete and work nicely. Of course you can have all sorts of debates on whether cloaking is a »

Category: Technical SEO

Enhanced WordPress Contact Form

11 February 2007 by Joost de Valk » - 34 Comments

yoast seo

As a multiple WordPress administrator (I control 10+ WordPress sites), I use the WP contact form plugin written by Ryan Duff a lot. Most of the times these contact forms are used as some form of conversion on these sites. This means you want to know as much as possible about the person sending you »

Category: WordPress
Tag:

What I’ve learned in the SEM scholarship contest

15 December 2006 by Joost de Valk » - 3 Comments

yoast seo

Man I was cocky when I entered the scholarship contest. I though I’d beat everybody easily. The amounts of traffic that other articles were getting weren’t very impressive, I thought, and I was sure to be able to get much more traffic. After all, I knew from experience what a few blog posts and news »

Category: Technical SEO

Favicons and your online brand

15 November 2006 by Joost de Valk » - 13 Comments

One of the nicer things to have changed with the release of IE7, which is now in automatic updates, is the way it handles favicons. In the IE6 past it would show them in the location bar only when you had the site bookmarked. Now it always shows them, and in the tab bar as »

Category: User eXperience (UX)

Why PageRank says nothing about rankings

16 October 2006 by Joost de Valk » - 15 Comments

wordpress plugins

Sometimes you’ll get clients who say “my PageRank is x, yet I don’t get any visitors from Google”?. Understandable, I think. If you were graded 6 out of 10, by the biggest search engine out there, it’s only fair to expect some traffic, or isn’t it?

Category: Technical SEO

Which links hurt and which don’t?

2 October 2006 by Joost de Valk » - 2 Comments

wordpress plugins

Links are very important for your site, even when you’re not looking at a site like an SEO would. One of the hot topics among SEO’s is whether links can hurt you as well. I’ve collected some recent threads at forums and some answers from the guys who are “in the know”, like Adam Lasnik »

Category: Technical SEO
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Getting Google’s last visit date from the Google API

22 September 2006 by Joost de Valk »

wordpress plugins

When Vanessa Fox over at the Webmaster Central Blog said they would update the “retrieved on” date even when a page hadn’t changed, it suddenly became very cool info. This means you can see when a URL was last spidered, even if you don’t have a Sitemaps account for the domain. This triggered me to »

Category: Technical SEO
Tags: ,

Why pay for web design?

7 August 2006 by Joost de Valk » - 1 Comment

wordpress plugins

The intention of most people who decide to create a new website is to create a steady source of income for themselves. So some people may wonder why they should spend some of their budget on paying someone else to design and create their websites. The truth is that there are many reasons why having »

Category: User eXperience (UX)