SEO blog

Yoast writes about several topics like Content SEOTechnical SEO, Search NewsUsability & Conversion Rate Optimization, Analytics, eCommerce, Social Media and, of course, WordPress. Don't know where to start? Start with our most essential publications.

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Google subdomain & 302 spam

6 March 2008 by Joost de Valk » - 11 Comments

Dave pointed out last week that 302 spam is far from gone. Wiep pointed me at another form of spam that’s far from gone, combined with 302 spam. If you search for “hypotheekoffers” and flip to page 2, you’ll see a whole lot of subdomain spam. These subdomains 302 redirect to one domain, resulting in »

Category: Technical SEO

WordPress 2.5 Plugin Settings Pages Style Guide

23 February 2008 by Joost de Valk » - 38 Comments

Fellow plugin authors beware! Your plugin settings pages might look pretty awful in WordPress 2.5’s new admin theme… Currently, I’m working on making all my plugins work and look good in it, and I had to do a bit of research. There’s a page on migrating plugins and themes on the WordPress codex, which can »

Category: WordPress
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SEO for Newspapers

22 February 2008 by Joost de Valk » - 50 Comments

photo credit: Martini Captures In preparing for our first meeting with our new client het Financieele Dagblad today Ramon showed me a few articles he’d found on Newspaper SEO, and while reading through them I thought: kind of ok, but not completely there yet. So I present you with my ideas on Newspaper SEO, based »

Category: Technical SEO
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Putting nofollow back on links in comments

20 February 2008 by Joost de Valk » - 38 Comments

This blog has been a dofollow blog for quite a while, and I actually believe in the “fight spam, not comments” theory. However, the amount of spam I’m receiving this month, disguised as actual comments, is killing too much of my precious time. And since I think you’d all be better served when I have »

Category: Technical SEO
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Move WordPress to a new domain in 10 easy steps!

14 February 2008 by Joost de Valk » - 123 Comments

A friend recently asked me how to move his blog, which is on /blog/ on his domain, to a new domain on its own. The steps to move WordPress are easy, but have to be taken in the right order to make sure you’re not annoying your users and the search engines. I know a »

Categories: Technical SEO, WordPress
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A better SlideShare WordPress plugin

10 February 2008 by Joost de Valk » - 20 Comments

After doing my post about RIMC, I was kind of annoyed with the SlideShare plugins out there, as they had me change the default embed code, instead of just using it, so I’ve built a new SlideShare WordPress plugin. It allows you to set a default width as well, so it will automatically size all »

Category: WordPress
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Sociable WordPress plugin take-over

31 January 2008 by Joost de Valk » - 52 Comments

Several people have noticed, most notably Andy Beard, that the Sociable WordPress plugin is, next to be being a cool plugin, kind of a dead project. I had modified it quite a bit for Mel’s blog, and my own later on, to include Sphinn, Facebook, Mixx, Google Bookmarks, Live and Twitter (the latter inspired by »

Category: WordPress
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Speed up WordPress, and clean it up too!

21 January 2008 by Joost de Valk » - 110 Comments

Every once in a while people will ask me to fix their blog, because it’s either slow, or broken. When it’s not something to do with their WordPress hosting, (some hosts are just plain bad and slow), most of the time this is caused by either broken plugins, or broken themes. There are a few »

Category: WordPress
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Linking out? Make sure people notice!

11 January 2008 by Joost de Valk » - 20 Comments

illustration of link building in a holistic way

It happens to me more then a few times a day at the moment, which is quite a luxurious position I guess, that I see new unique referrers in my statistics. These are new sites linking to me. But sometimes they’re not… Sometimes, it’s a post that has been there for 3-4 weeks, or even »

Category: Technical SEO
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Make the scrapers work for you!

10 January 2008 by Joost de Valk » - 130 Comments

yoast seo

Some of you had already noticed that I’ve added a link back to my blog in the footer of articles in my RSS feed, like this: I didn’t do that because I thought you guys couldn’t find my blog. It was actually a plugin requested by Shoemoney, who wanted to make the scrapers work for »

Categories: Technical SEO, WordPress
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