SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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Searching without result

1 October 2009 by Joost de Valk » - 25 Comments

start with keyword research

Already a long time ago Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, eCommerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Let’s go »

Category: Analytics
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Landing pages module for Magento

8 September 2009 by Joachim Houtman » - 59 Comments

One of the most powerful features of Magento is it flexibility. With the CMS functionality you are able to create very SEO friendly static pages in an easy way. There’s one issue though: by default Magento lacks a good way of including a group of products on a page if they are not all products »

Category: eCommerce

Hosting your JS at Google

16 June 2009 by Joost de Valk » - 21 Comments

While in a previous post I talked about WordPress database optimization, with this post I intend to show you how to improve your sites performance a bit more by hosting your javascripts with Google. This only works if you’re using jQuery, prototype or another library that is supported by Google’s AJAX Librararies API. While those »

Category: WordPress
Tag:

Magento performance hosting

12 June 2009 by Joachim Houtman » - 39 Comments

The system requirements of Magento are quite extensive, it requires at least PHP 5.2.0 extended with mcrypt, PDO_MySql and simplexml. For the database Magento needs at least MySQL 4.1.20 with InnoDB storage engine. At MagentoCommerce.com you can find a complete list of requirements. But how do you know if your server meets these system requirements? »

Category: eCommerce
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Optimizing WordPress database performance

30 March 2009 by Joost de Valk » - 71 Comments

I’ve been working with a plugin that was mentioned on the wp-hackers list last week, called debug queries, to optimize the performance on some of my sites, including this one. The plugin was pretty easy to use, and I’ve improved a bit on it. I’ve sent the patch to Frank, who authored the original plugin, »

Category: WordPress
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Magento SEO

5 March 2009 by Joost de Valk »

Magento SEO

Out of the box, Magento SEO is reasonably fine, after applying these tips, it becomes a rock solid ranking machine, selling your products all day long!

Categories: eCommerce, Technical SEO
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Interview with Todd Garland of BuySellAds

30 January 2009 by Joost de Valk » - 20 Comments

I’ve recently switched from selling my ads directly to having BuySellAds take care of it, and it’s been an absolutely awesome experience. As a result of that experience, I do not agree with Chris Brogan yet that advertising is completely broken, but it does need a good level of reinvention. So, to introduce you to »

Category: User eXperience (UX)
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Measuring SEO: why rankings are worthless

10 September 2008 by Eduard Blacquière » - 63 Comments

what does google do

While Joost is enjoying his well deserved honeymoon, he asked me to do a post as guest blogger. “As long as it’s anything about search”, he said. Alright, that’s not so hard :) I thought I’d dive into the discussion of search engine rankings and what the value is in SEO. To match the style »

Category: Technical SEO
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Breadcrumbs in WordPress

20 August 2008 by Joost de Valk » - 49 Comments

yoast seo

Historically, blogs, and thus WordPress, have never had breadcrumbs. There’s hardly any theme that has them built in, and though there were some breadcrumb plugins for WordPress, in my opinion, they sucked.  Breadcrumbs are a great utility, both for usability and SEO. They allow people and search engines to easily determine the structure of a »

Category: WordPress
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Meet Yoast!

9 June 2008 by Joost de Valk » - 68 Comments

yoast seo

Update: Curious how it all started? This is the launch post of yoast.com by Joost. One for the books ;-) After a couple of years on joostdevalk.nl, I’ve decided it was time to do a couple of things at the same time: redesign to a more professional look move to a .com domain and US »

Category: Technical SEO
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