SEO blog

There were rumors. People were talking. People were asking questions. And now… we can finally tell you all about the next YoastCon! It’s going to be a very special edition. A legendary edition. And, a birthday party! YoastCon 2020 will take place on 10 September 2020. We will celebrate our 10 year anniversary. And… we’d …

Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your …

One of the key features of Yoast SEO is the content analysis. The analysis consists of multiple checks that give you SEO and readability feedback on the texts you write on your website. Some of these checks are language-independent. For these, we don’t need to create specific versions for, say, French and English. For others, …

Yoast SEO 12.2 is a release full of the regular bug fixes and enhancements, but also a new addition to meta robots. Last week, Google announced a new way to give publishers more control over what the search engine can show in the results. This change, however, seems not driven by customer demand, but rather …

Sometimes Google does announcements about new features and we go “huh, why did they do that?” This week we had one of those. Google introduced a new set of robots meta controls, that allows sites to limit the display of their snippets in the search results. There is a reason for that, but they buried …

WordPress is huge. According to the latest stats, WordPress powers almost 35% of the web — and keeps on growing. With many sites staying true to the CMS and many new sites bursting onto the scene, there are a lot of new users taking their first steps into the wonderful world of WordPress. People from …

Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, …

Yoast SEO 12.1 is out today! It features a couple of changes in order to match the design of Google’s search results pages, this includes those shiny new favicons. In addition to this, we added a number of new filters for our Schema implementation. See what else is new in the latest release of your …

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. …