SEO blog archives - Page 69 of 84

Multivariate testing: what it is and when to use it

5 August 2015 by Thijs de Valk - 3 Comments

We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? …

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multivariate testing


Weekly SEO Recap: Google Panda 4.2

24 July 2015 by Joost de Valk - 13 Comments

First things first: I type this as I’m getting ready for a holiday, so the next weekly SEO recap will be on August 21st. Luckily, Google released Panda this week, so I can cover it now. And there’s more, including a statement by Google about the new top level domains. Let’s dive in: Google Panda 4.2 Google has …

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Joost's weekly SEO recap


Yoast SEO 2.3

21 July 2015 by Joost de Valk - 98 Comments

We’ve just released a major release of Yoast SEO, bringing it up to version 2.3. This new version of Yoast SEO helps you optimize your site and keep it optimized. It shows errors straight from Google’s Search Console, and points you at posts that need work. But first of all, we’ve changed the name! WordPress SEO …

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Consistent branding increases click through rate in Google

Last week, we wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus – but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website. I’ll also show you how this can contribute to …

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Category: Technical SEO
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5 tips on branding

Weekly SEO Recap: all about Google

10 July 2015 by Joost de Valk - 4 Comments

It’s all about Google today, sorry, so let’s be quick about it. Luckily, we’re allowed to forget about Yandex now, sorry, bad pun, I know. Let’s get on with it: Is Google’s webmaster communications failing? We’ve “lost” Matt Cutts as a spoke person to the SEO community about a year ago. Some other Googlers have stepped …

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Joost's Weekly SEO Recap



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