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Beautiful or Usable: What’s important while designing your website?

3 April 2014 by Marieke van de Rakt - 14 Comments

How important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? In this post, I try to answer these questions What is beautiful is usable? A much cited article on the matter is ‘What is beautiful is usable’. The main conclusion of this …

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Why are people (not) buying my products online?

5 February 2014 by Marieke van de Rakt

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in …

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New plugin: Post Connector

28 January 2014 by Joost de Valk - 48 Comments

If you’re an advanced WordPress user, you’ll have “abused” taxonomies quite often to relate post types to each other. Now you might think “abused? but that’s what they’re for, right?” Well… Not entirely. Sometimes you just want to relate posts directly to posts. There are loads of reasons why you’d want to do this, for …

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Category: WordPress

WordPress SEO Premium 1.0

23 January 2014 by Joost de Valk - 69 Comments

We’re very proud to bring this release to you today: WordPress SEO premium 1.0 is here. This premium version adds a redirect module to the WordPress SEO plugin that allows you to manage your redirects from within your WordPress installation. It also allows you to retrieve your site’s crawl errors from Google Webmaster Tools and …

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Category: WordPress