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Consistent branding increases click through rate in Google

Last week, we wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus – but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website. I’ll also show you how this can contribute to …

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Category: Technical SEO
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5 tips on branding

Weekly SEO Recap: all about Google

10 July 2015 by Joost de Valk - 4 Comments

It’s all about Google today, sorry, so let’s be quick about it. Luckily, we’re allowed to forget about Yandex now, sorry, bad pun, I know. Let’s get on with it: Is Google’s webmaster communications failing? We’ve “lost” Matt Cutts as a spoke person to the SEO community about a year ago. Some other Googlers have stepped …

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Joost's Weekly SEO Recap


Weekly SEO Recap: Search landscape changes

3 July 2015 by Joost de Valk - 5 Comments

This weeks news has some drastic changes to the search landscape that could mean… Well, anything really. There’s also some smaller news about Google which is worth mentioning, so let’s dive in: Microsoft Bing to power AOL Search AOL Search, while relatively small, is still a thing. Microsoft just signed a deal to power it …

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Joost's weekly SEO recap

Real time content analysis for better SEO

2 July 2015 by Joost de Valk - 21 Comments

The best way to improve someone’s SEO content writing is to let him do it and then give real-time feedback. Ever since its first release in 2011, the page analysis functionality in Yoast SEO has always worked when you saved the post. We’re about to change that, and make it real-time. We’ll give you a preview of …

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content analysis in yoast seo

Weekly SEO Recap: Google tests & oDesk becomes Upwork

26 June 2015 by Joost de Valk - 11 Comments

Coming to you from warm & very sunny Seville, where I’m currently attending WordCamp Europe along with some colleagues, this is another weeks SEO recap! There was some nice news about Google tests that came out this week that I’d love to share with you. Also, a case study on a project I was actually involved in …

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Joost's weekly SEO recap

Optimizing your mobile content

Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers, since this is an important part of mobile …

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optimizing your mobile content