SEO blog archives - Page 66 of 84

Basic SEO training video: cornerstone content

5 November 2015 by Marieke van de Rakt - 2 Comments

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic …

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Video fragment of our Basic SEO training video

Facebook Page Insights explained

3 November 2015 by Michiel Heijmans - 13 Comments

This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event …

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Facebook Insights explained

Link building: what not to do?

2 November 2015 by Marieke van de Rakt - 18 Comments

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT …

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link building don'ts

Weekly SEO Recap: RankBrain and Archive Search

30 October 2015 by Joost de Valk - 3 Comments

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming …

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Joost's Weekly SEO Recap

Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans - 1 Comment

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course).  Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over …

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Twitter analytics

Yoast vlog: green bullets for our posts?

27 October 2015 by Joost de Valk - 7 Comments

When optimizing your site, you’re likely to run into the same issues as we do, when optimizing yoast.com. That’s why we decided to show you how we deal with some challenges of our own in our new series How does Yoast do it? We love to share our insights and hopefully make your lives easier as well! In this first video we’ll show how we deal …

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yoast seo hates my writing style

Weekly SEO recap: Facebook search, Yahoo! & Google

23 October 2015 by Joost de Valk - 3 Comments

This was quite the week in terms of search engine events. Yahoo! & Google doing a deal, Bing losing a key person, Google in yet another lawsuit, etc. etc. etc. And while all that seemed so important Thursday afternoon as I was writing this post, Facebook dropped the bomb of improving its search dramatically. Let’s dive in! Yahoo! …

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Joost's Weekly SEO Recap

Local SEO: setting up landing pages

22 October 2015 by Arjan Snaterse

Our Local SEO and Local SEO for WooCommerce plugins help you to be found by patients or customers in your neighborhood. To make sure you don’t miss out on any of the great functionalities, we’ll publish some posts on how to use these plugins best. We’ll most probably even reveal some possibilities you didn’t know about! In this post we’ll tell you how to use …

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setting up landing pages for your site with the Local SEO plugin

Image SEO: alt tag and title tag optimization

20 October 2015 by Joost de Valk

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message. But you should always remember to give your images good alt attributes: alt tags and title tags strengthen the message of your articles with search engine spiders and improve the accessibility of your website. This article …

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Good alt text or alt tags improve accessibility of your site

Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt - 16 Comments

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That …

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illustration of link building as part of holistic seo


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