SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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Measuring SEO: why rankings are worthless

10 September 2008 by Eduard Blacquière » - 63 Comments

what does google do

While Joost is enjoying his well deserved honeymoon, he asked me to do a post as guest blogger. “As long as it’s anything about search”, he said. Alright, that’s not so hard :) I thought I’d dive into the discussion of search engine rankings and what the value is in SEO. To match the style »

Category: Technical SEO
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Breadcrumbs in WordPress

20 August 2008 by Joost de Valk » - 49 Comments

yoast seo

Historically, blogs, and thus WordPress, have never had breadcrumbs. There’s hardly any theme that has them built in, and though there were some breadcrumb plugins for WordPress, in my opinion, they sucked.  Breadcrumbs are a great utility, both for usability and SEO. They allow people and search engines to easily determine the structure of a »

Category: WordPress
Tag:

Meet Yoast!

9 June 2008 by Joost de Valk » - 68 Comments

yoast seo

Update: Curious how it all started? This is the launch post of yoast.com by Joost. One for the books ;-) After a couple of years on joostdevalk.nl, I’ve decided it was time to do a couple of things at the same time: redesign to a more professional look move to a .com domain and US »

Category: Technical SEO
Tags: ,

WordPress SEO

16 April 2008 by Joost de Valk »

The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!

Categories: Technical SEO, WordPress
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PageRank sculpting – Siloing and more

22 March 2008 by Joost de Valk » - 81 Comments

PR sculpting seems to be “all the rage” at the moment. Tracking the conversation back seems to get me to an article by Dan Thies of september 4th last year, pointing back to an interview with Matt on SEOmoz. It’s been a whole load of buzz lately, coming up at SES again a few times »

Category: Technical SEO

SEO for Newspapers

22 February 2008 by Joost de Valk » - 50 Comments

photo credit: Martini Captures In preparing for our first meeting with our new client het Financieele Dagblad today Ramon showed me a few articles he’d found on Newspaper SEO, and while reading through them I thought: kind of ok, but not completely there yet. So I present you with my ideas on Newspaper SEO, based »

Category: Technical SEO
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Move WordPress to a new domain in 10 easy steps!

14 February 2008 by Joost de Valk » - 123 Comments

A friend recently asked me how to move his blog, which is on /blog/ on his domain, to a new domain on its own. The steps to move WordPress are easy, but have to be taken in the right order to make sure you’re not annoying your users and the search engines. I know a »

Categories: Technical SEO, WordPress
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Speed up WordPress, and clean it up too!

21 January 2008 by Joost de Valk » - 110 Comments

Every once in a while people will ask me to fix their blog, because it’s either slow, or broken. When it’s not something to do with their WordPress hosting, (some hosts are just plain bad and slow), most of the time this is caused by either broken plugins, or broken themes. There are a few »

Category: WordPress
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Using segmentation in Google Analytics for WordPress RSS readers

15 October 2007 by Joost de Valk » - 13 Comments

segments in google analytics

One of the things I’ve been wanting to do for a while seems to be finally nearing completion. Google Analytics allows you to segment users into custom segments, and there’s one segment I’ve been aching for. I want to be able to segment RSS readers, to be able to see the different browsing behavior of »

Categories: Analytics, WordPress
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The ultimate guide to the meta robots tag

12 October 2007 by Joost de Valk »

With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!

Category: Technical SEO
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