Improve your site structure in 4 simple steps

11 August 2020 | 18 Comments Marieke van de Rakt

Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for both your users and Google to navigate your site. But how do you improve a site’s structure? Where do you start and how do you …

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Improve your site structure in 4 simple steps

Positioning your store in the online market

10 August 2020 | 7 Comments Michiel Heijmans

Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …

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Positioning your store in the online market


A much-improved internal linking tool in Yoast SEO Premium: What’s new?

5 August 2020 | 12 Comments Edwin Toonen

Our users often cite the redirect manager as their favorite tool in Yoast SEO Premium, but the internal linking tool is also high on the list. For months, we worked hard to improve the internal linking tool making it smarter and faster. I sat down with our developers Natalia Shitova and Hans-Christiaan Braun, two of …

Read: "A much-improved internal linking tool in Yoast SEO Premium: What’s new?"
A much-improved internal linking tool in Yoast SEO Premium: What’s new?

Yoast SEO 14.7: Smarter and faster internal linking suggestions in Premium

5 August 2020 | 33 Comments Willemien Hallebeek

Say hi to Yoast SEO 14.7, chock-full of enhancements to help you with your site’s SEO. Have you heard about the addition of XML sitemaps in WordPress 5.5? The Yoast SEO plugin is completely prepared for this. We also have some great news for users of the Web Stories plugin. But most importantly, we’re releasing …

Read: "Yoast SEO 14.7: Smarter and faster internal linking suggestions in Premium"
Yoast SEO 14.7: Smarter and faster internal linking suggestions in Premium

SEO basics: What is local SEO?

4 August 2020 | 4 Comments Willemien Hallebeek

A website allows you to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, when people are trying to reach you more often online than offline, it’s worth investing in it. Getting found online by your local audience highly increases your business’s chances of …

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SEO basics: What is local SEO?

Making the web better: an interview with Joost & Omar

30 July 2020 | 22 Comments Willemien Hallebeek

August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an …

Read: "Making the web better: an interview with Joost & Omar"
Making the web better: an interview with Joost & Omar


Should you optimize your content for questions?

28 July 2020 | 20 Comments Fleur Heesen

Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why …

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Should you optimize your content for questions?