11 August 2020
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Marieke van de Rakt
Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for both your users and Google to navigate your site. But how do you improve a site’s structure? Where do you start and how do you …
Read: "Improve your site structure in 4 simple steps"
10 August 2020
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Michiel Heijmans
Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …
Read: "Positioning your store in the online market"
6 August 2020
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Marieke van de Rakt
Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results. But that’s not the one you wanted to rank highest with. Why is Google ranking …
Read: "Why is Google ranking the wrong page?"
5 August 2020
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Willemien Hallebeek
4 August 2020
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Willemien Hallebeek
A website allows you to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, when people are trying to reach you more often online than offline, it’s worth investing in it. Getting found online by your local audience highly increases your business’s chances of …
Read: "SEO basics: What is local SEO?"
30 July 2020
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Willemien Hallebeek
August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an …
Read: "Making the web better: an interview with Joost & Omar"
29 July 2020
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Arjan Snaterse
In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which focuses on increasing your local visibility. Today I want to discuss another factor that can help you with local SEO: adding a store …
Read: "Local SEO: why your site should have a store locator"
28 July 2020
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Fleur Heesen
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why …
Read: "Should you optimize your content for questions?"
22 July 2020
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Michiel Heijmans
More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on on a big part of your audience. In this post, I’d liked to go over a couple of ways you can check your own mobile sites. After this post, you’ll be …
Read: "DIY: Test your mobile site!"