Why and how to minify your JS and CSS

21 November 2016 | 6 Comments Joost de Valk

If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code for the interactive elements of your website. And in your CSS files, you specify the design of your pages. Minifying those files will decrease your page …

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Optimizing the searcher’s journey – Interview with Maile Ohye (Google)

18 November 2016 | 4 Comments Edwin Toonen

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …

Read: "Optimizing the searcher’s journey – Interview with Maile Ohye (Google)"
Optimizing the searcher’s journey – Interview with Maile Ohye (Google)

Why you should change your WordPress permalink structure

17 November 2016 | 22 Comments Joost de Valk

In the past we’d frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Notice!Don’t change your permalinks if your site has been around for a while. Messing with your permalinks if you have a lot of content, redirects …

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Why you should change your WordPress permalink structure



How to reduce HTTP requests to speed up your WordPress site

4 November 2016 | 24 Comments Jimmy Comack

Having a website, online shop or blog that’s fast is a must nowadays. A fast website doesn’t only give your visitors a much better experience, but it also helps your website to rank. Sending fewer HTTP requests to the server can improve the loading times of your website. But why is that? What are HTTP …

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How to reduce HTTP requests to speed up your WordPress site

Use JSON-LD to add schema.org data to your website

2 November 2016 | 10 Comments Michiel Heijmans

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we …

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Use JSON-LD to add schema.org data to your website


Use Yoast SEO to make your content findable

25 October 2016 | 5 Comments Marieke van de Rakt

If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine …

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Use Yoast SEO to make your content findable