SEO blog

Your tag and category pages could be very important pages on your site. If you use these pages right, they can boost your site’s SEO. They can make great landing pages that could also prevent your individual pages from competing. You may wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask …

At Yoast, we love to make our work available for everyone. We try to develop products that follow accessibility guidelines to take away any technical hurdles people may stumble on. But we can always take an extra step to help the user navigate the front-end. That’s why we’ve added a wizard to Yoast SEO 3.6, …

Ever since the release of the 3.0 version of the Yoast SEO plugin, JavaScript has been a big part of it. We rely on it to make high-end features possible, like real-time content analysis. The decision to use JavaScript meant that the development team had to make a lot of choices about technologies and tools. …

TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers gadgets for tech geeks, and they’re just launching a tech hub and a market intelligence platform. Boris seems to be a busy guy! Luckily he found time to answer some questions for our new series “5 …

We’ve just pushed out a new release of Yoast SEO, our flagship plugin. The new version, 3.5, mostly has a metric ton of small bugfixes. In this post, we’ll discuss the most notable changes, but you should mostly be aware that this is what we would call a bugfix release. XML Sitemap changes We’ve decided to …

Every website needs an SEO plugin. More specifically, every website needs our SEO plugin. For most websites, Google is the most important source of visitors. No matter how important social networks can be for a site, SEO is often the most important factor for a site’s growth. Not following SEO best practices, or not doing SEO at all, …

Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips …

To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you …

Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens …

Today we’re releasing Yoast SEO 3.4, a release mostly aimed at improving our accessibility. Which means you won’t see most of the changes, but they’ll make a world of difference to others. We’ve also improved our readability checks and how we deal with some languages, more on that below. Accessibility changes When we hired Andrea a …