Multivariate testing: what it is and when to use it

5 August 2015 | 3 Comments | Thijs de Valk

We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? …

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Multivariate testing: what it is and when to use it



Optimizing your mobile content

25 June 2015 | 13 Comments | Michiel Heijmans

Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers, since this is an important part of mobile …

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Optimizing your mobile content


Introducing Yoast Comment Hacks

16 June 2015 | 92 Comments | Joost de Valk

Comments are awesome, but the WordPress comments system is sometimes slightly lacking. Several large sites have, in the first few months of this year, announced they were no longer allowing comments. We, at Yoast, don’t understand that. We’ve found that there’s huge value in discussing our posts with our community. Over the years, we’ve made several plugins that all …

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Introducing Yoast Comment Hacks

WordPress SEO 2.2

10 June 2015 | 32 Comments | Joost de Valk

Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues …

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WordPress SEO 2.2

Phantom Quality Panda and Google Search Console

22 May 2015 | 22 Comments | Michiel Heijmans

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might …

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Phantom Quality Panda and Google Search Console


Google’s “Mobilegeddon” is on its way

24 April 2015 | 39 Comments | Joost de Valk

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself, …

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