Conversion rate optimization: hypothesise first, then test

19 June 2013 | 32 Comments | Thijs de Valk

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …

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Conversion rate optimization: hypothesise first, then test




rel=”next” & rel=”prev” for paginated archives

15 September 2011 | Joost de Valk

Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel="next" and rel="prev", both part of HTML4 and HTML5, to recognize archives and paged articles. A few years back, I was having a discussion with Nathan Rice, one of the developers of Genesis over how one …

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rel=”next” & rel=”prev” for paginated archives





WordPress SEO now in public beta

11 October 2010 | 161 Comments | Joost de Valk

I’ll be honest. I had not expected so many of my newsletter readers to start testing, but I’m deeply thankful that they (you) did. All your testing and your reports towards me allowed me to squash many many bugs, documentation inconsistencies and more over the last three days, resulting in one of the biggest changelogs …

Read: "WordPress SEO now in public beta"
WordPress SEO now in public beta