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Should you republish old content?

Should you republish old content?

May 06th, 2016 – 24 Comments

Lots of content you write is timeless. One year from now this article about republishing old content will still be as valid as it is today. Still, if you don’t share it or talk about it, very few people will notice it. A way to make sure your content won’t be forgotten is to republish it. But what’s a smart strategy for that? You don’t want to annoy your audience with old news. In this post, I’ll talk you through different ways to republish your old content.

Republish old content

Why would you republish old content?

A lot of content is valid for a longer period of time. And your audience changes and grows. Things you’ve written a year ago probably won’t be read by your new audience. So, it’s a waste of quality copy if you’d publish it only once.

Moreover, sometimes an article or blog post isn’t picked up properly the first time. Maybe your timing was off. An article that was published in summer, perhaps got little attention because of a very hot day. If you share posts on Facebook, you’ll most definitely notice that some posts are shared and liked much more than others. The reason why some posts are picked up by a large audience, while others aren’t, isn’t necessarily related to the quality of your post. Republishing can be a way to give your content a second chance to reach your audience.

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Make sure your content is up to date!

Most important advice on republishing old content is that you should never republish anything that isn’t up to date. Nobody wants to read something that is out of date or no longer applicable. So before republishing, you should do some reviewing and possibly some re-writing!

Republishing content with minor changes

If you want to republish an article in which you’ve made minor changes, we would advise you to change the last modified date. That way, people are able to see when the article or post was altered last. It’s instantly clear that the information is still up to date.

We would advise you to hide the comments on a post you republish. It just looks weird if you push out an article with comments that are made a year earlier.

When updated, push out your article using social media like Facebook and Twitter. Or write about the article in your newsletter. You can mention that you wrote this post some time ago and that the information is still very useful. You can also choose to treat the republished post as a normal post and do the things you normally do to draw attention to new content.

Republishing old content with major changes

Sometimes you’ll need to make major adjustments to articles. Things can change entirely, making your old article rather useless. Or, your opinion or advice on how to handle certain things might change.

If you make big changes on an article, rewriting the entire text, we would advice you to publish it as if it were new content. You’ll then change the date of the article. Changing the date will enable you to keep all of the links from other websites to your original post (which is great for SEO of course).

Conclusion

Republishing can be a great way to get extra attention to those great articles you wrote some time ago. Make sure to keep those articles up to date, though. And, don’t go overboard! You shouldn’t republish your articles every other week. If people notice you’re publishing the same blogpost again and again, they’ll definitely get annoyed!

Read more: ‘10 tips for an awesome and SEO-friendly blog post’ »


24 Responses to Should you republish old content?

  1. Ryan
    By Ryan on 17 May, 2016

    If a topic or post is timeless, why not just make it a page?

  2. Sukanta Das
    By Sukanta Das on 10 May, 2016

    It is really a useful article. We get confused to repost old blogs several times. But now I am confident that old blogs can be repost maintaining a long gap & after updation of dates , contents etc.
    It will save some of our investment too.
    Thanks a lot!

  3. azukadm
    By azukadm on 10 May, 2016

    Nice post I never really thought that republishing posts was important.
    I’ll see how I can make this work on my blog.

    Thanks for this information

  4. Esha
    By Esha on 10 May, 2016

    It will be good for reader if author can point out best of the ways mentioned below

    Is it better to update the old post with additional details and update it? That will keep the old URL intact and post publication date will be same but post update date will change.

    or

    Rewrite the old content and give it a new address.You can then 301 old URL to this new URL.So you are creating new version of old content at new location.

    • Joost de Valk
      By Joost de Valk on 10 May, 2016

      Update the old post and change the date.

  5. surya kumar
    By surya kumar on 10 May, 2016

    Nice article, It helps a lot to all. We too update old content by relevant
    to current time.

  6. Gerva sharma
    By Gerva sharma on 9 May, 2016

    Hey Yoast team please help me, Whenever i post on Google Plus only site name appears means the post title not appears. Any solution?

  7. Stay First Rank SEO
    By Stay First Rank SEO on 8 May, 2016

    Awesome article. I totally agree with republishing the posts. Great way to fine tune keywords. Keep good articles coming!

  8. Chris Kleingeld
    By Chris Kleingeld on 8 May, 2016

    Great post, Marieke. Thank you!
    When the title of the article changes, would you recommend changing the URL / slug of a republished article as well? And with a proper 301 redirect, would it be an advantage or damaging for the built-up Page Authority / SEO value?

  9. Tadanto Mandal
    By Tadanto Mandal on 8 May, 2016

    Post republishing method is used by many SEO expert.
    Here are the following benefits:-
    You can target new keywords.
    You can fine tune your meta description.
    Adding some extra content will be beneficial for visitors and search engines.
    And the last :- your post is already matured in the eyes of search engines so, whatever changes you make in your post will give boost to your SERP results …better then before :-)

  10. Tauqir Hussain
    By Tauqir Hussain on 8 May, 2016

    I agree republishing your content must be a priority for most of the bloggers. If you are into a niche which is continuously evolving like SEO, then you must update the article whenever necessary. This will make your blog appear fresh on ideas and more people will engage reading your content.

    Thanks

  11. Javi Gil
    By Javi Gil on 7 May, 2016

    I never thought about it! I re-posted a couple of old post blogs I did almost a year ago. Back then, I got almost now views, but as I checked this morning I have over 200 views in just 2 days. It does works!
    Great for the tip. I guess, it makes sense. I will try not too post too many old posts.
    Thanks!
    Javi

  12. Ryan Burton
    By Ryan Burton on 7 May, 2016

    Ok, so I am not the only one doing this lol. I do it when there is a “lull” in posts, so I want things to look current on sites. Thanks for the tips. Buy the way, just picked up Yoast premuim. It’s great.

  13. Troy S
    By Troy S on 7 May, 2016

    So on WordPress where, in edit post mode, it says ‘Published on: Dec 19, 2013 @ 10:15 Edit’ you just click ‘edit’ and change the date to today and the click ‘Update’?
    Then resubmit to Bing and Google?
    Does this mess with ‘duplicate content’ at all?
    Thanks

    • Joost de Valk
      By Joost de Valk on 10 May, 2016

      Yes, no need to resubmit either :) And no this doesn’t create duplicate content. But do make sure your content is up to date :)

  14. Tom Drake
    By Tom Drake on 6 May, 2016

    I’m a big fan of republishing, but it’s often for a lot more than just getting to reshare it… Six years ago, I had some great ideas that turned into 300 word posts with very few readers. Now I’m doubling or tripling the amount of content, adding pinterest/facebook friendly images, adding internal links, filling in the Yoast SEO metadata. So the post is now improved in so many ways that it practically is all-new, except I’m borrowing the original topic idea and keeping the incoming links!

  15. Calla Gold
    By Calla Gold on 6 May, 2016

    I feel that this is new territory for me. I had a post that did really well and got comments and was forwared by Google a lot. So I wrote a similar one answering the most frequent comments in the first one. That one didn’t do well. I’m wondering if I should have written the questions and answers as an addition to the original post. I’d love your input.

    • Joost de Valk
      By Joost de Valk on 10 May, 2016

      Hey Calla,

      by do means test that, but yes, that would be our way of doing that.

  16. Rajkumar Kanagaraj
    By Rajkumar Kanagaraj on 6 May, 2016

    Great share Team. Most of the Experts encourage to republish the older post with updated content. yep i too agree it will help us to improve conversion rate.

  17. Sveikinimai
    By Sveikinimai on 6 May, 2016

    Please recommend how to do: I want old website with ther cms content move to subdomain and start on main domain wordpress. I want to know, do you recommed keep old content on subdomain?

    • Joost de Valk
      By Joost de Valk on 10 May, 2016

      I would import all the content in WordPress…

  18. Alex
    By Alex on 6 May, 2016

    Thanks! I think the article is missing if you should use a 301 when rewriting an article. Or do you suggest just to change the publication date in WordPress and edit than as is?

    How do you manage last updated for minor changes? Without 301? So only using the last updated date then.

    • Joost de Valk
      By Joost de Valk on 10 May, 2016

      Hey,

      yeah we do really “just” update the publish date. So the URL doesn’t change.

  19. Anil Agarwal
    By Anil Agarwal on 6 May, 2016

    I absolutely recommend updating the old blog posts.

    Two main reasons. One is: you will treat your audience with the latest information and the other is, you can improve your search rankings.

    Both are great reasons and if someone’s not updating their posts, they don’t deserve getting better rankings ;-)

    Great stuff and insights.


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