The Power of Our Reviews
We’ve been doing our Website Reviews for quite some time now, and recently we’ve also added the Conversion Review to that list. There are some of you, the very loyal ones, who we’ve had the pleasure of helping in both these areas.
Today I’m highlighting one of our very loyal customers (he has far more of our products than just the reviews) that has benefited maximally from these reviews. Let me demonstrate how having our reviews done has helped him.
The Website Review
It all started when our friends over at Bully Max ordered a website review from us in June 2013. Their website homepage looked something like this (this is a screenshot directly from our review):
So we did a Website Review for them. Their website had a slider, which we disliked then as much as we do now. As with a lot of the websites we review, no matter which type of review, we noticed their website lacked focus. There was simply too much going on.
On top of that, as with just about every webshop we’ve ever seen, the product descriptions were duplicate. If you own a webshop and you’re selling products that others are selling as well, here’s an invaluable tip: write your own content! No matter how awesome your website is, you just won’t rank for your product descriptions if there are 500 other webshops with an exact copy of it.
As I bet some of you know, we were unforgiving in our review. We ended up with a report of almost 6000 words of critique. And Bully Max was ecstatic. They simply understood the value of all that we had to say and got to work.
The results in ranking
At the moment, Bully Max is still working hard to improve their website and have told us multiple times they’re using our reviews almost on a daily basis. So, to us, the results they’re seeing isn’t much of a surprise. But that doesn’t mean it doesn’t make us proud. I mean, just look at it:
The traffic on their website has almost tripled since June 2013!
This is the result of hard work on the side of Bully Max. And the willingness to take on our advice and believing what we had to say.
The Conversion Review
Last December, we held a trial among our website review customers with the Conversion Review. That way, we could perfect our product before making it available to the masses.
Literally within 10 minutes of sending the mail, Bully Max replied that they wanted to buy the Conversion Review. They were very eager to try out this new product. We were happy to have such enthusiastic and hard-working customers as our first Conversion Review.
Here’s what their website looked like then:
As you can see, there’s a lot more content on there. They had really worked hard, and we noticed. However, there were still some flaws (as there always are and will be in any website).
Their main conversion issue, which was most probably costing them sales, was their website’s responsiveness. Their website was atrocious on a mobile phone and just didn’t work at all. And that’s a big flaw, if you consider the fact that almost 50% of their traffic came from mobile!
This is something we see a lot of. Websites that are just not optimized for mobile users. This is seriously silly, because the mobile market will only grow. So ignore this at your own peril!
As I said, BullyMax is still busy with their website, as well they should be. But at the moment of writing this review, this is what their website looks like now:
The results in sales
Of course we won’t be publishing any hard numbers, but we do have approval to show you some nice percentages. Let me show you why BullyMax is so happy to have met us:
These are the increases and decreases in percentages. I’m already hearing you say: “but the average order value went down!”. Yes, it did. And that’s the only thing that went down, and not even significantly so. For the non-believers out there: the sales weren’t low to begin with, so these percentages really do mean something.
“As you can see your reviews have paid off big-time for us. Your reviews continue to inspire us daily at Bully Max. Also, your blog is now what I consider written by the dream team of SEO and internet marketing. You guys have sure put together a great team of which we read every chance we can. Sometimes I see a new awesome educating article and have to email it to Matt.”Todd Jirecek, Director of SEO, Bully Max Inc.
These reviews will do nothing for you if you’re not willing to sit down and get cracking on your website.
And please, I beg of you, don’t make the mistake of thinking that SEO, or Conversion Rate Optimization, is a ‘trick’. There are no settings you need to tick or untick to make your website rank or sell better. It requires genuine work. And the payoff will taste all the sweeter for it, so go optimize!
What do you think? Are you ready to optimize?