Yoast SEO Search Appearance settings – General tab
In this article, we’ll discuss the General tab of the Search Appearance settings of Yoast SEO in your WordPress backend. You’ll see a video explanation and we’ll explain all the settings on the tab one by one.
Table of contents
Video: Search Appearance settings – General tab
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Search Appearance – General tab
You can find the General tab of the Search Appearance settings by going to your WordPress backend, clicking “Yoast SEO” and then “Search Appearance” in the menu on the left-hand side. You’ll be on the Yoast SEO Search Appearance settings screen. You’ll automatically be on the General tab.
There are three different blocks of settings on the General tab of the Search Appearance settings. We’ll discuss each of them separately.
Do you want to know more about the other settings Yoast SEO offers? Check out the configuration guide for Yoast SEO.
In the first block of settings, you can choose your title separator. The title separator is what we use to separate different parts of your SEO title from each other. For example, the separator could be a hyphen (-) or a bullet (•). Which separator you choose is mostly preference of taste, but it’s important to keep in mind that you have less amount of space available for your SEO title if you choose a relatively big title separator, like an em dash (–).
The second block on this tab is called ‘Homepage’. In this block, you can set the SEO title and meta description that show in the search results when people find your homepage. This means this is probably what they see when they search for your brand name.
The Homepage settings for Yoast SEO are designed for the use of variables that are replaced by specific values from the page when the page is displayed. You can add these variables to create a dynamic homepage title and meta description. Several variables can be added by clicking the ‘Insert snippet variable’ button or by entering the ‘%’ symbol. A list of all possible variables can be found here.
Note that if you have a static homepage, you can edit the title and meta description on that specific page. The Homepage settings will then show as displayed in the image above. Whether or not you have a static homepage can be changed in the Customizer. To get there, click ‘Appearance’ in the admin menu on the left, and then ‘Customize’.
Knowledge Graph & Schema.org
The third block on the Search Appearance page contains the Knowledge Graph & Schema.org settings. These settings determine what your site will look like when you show up in Google’s Knowledge Graph Card. The Knowledge Graph Card is the panel you see on the right-hand side of your screen, which sometimes appears when you search for, for example, an organization or a person. Depending on how well they did their SEO work, the Knowledge Graph Card shows a complete profile of the organization or person. When there’s enough data available, the card will be filled with all kinds of relevant facts, images, social profiles, and related searches.
Within the Yoast SEO plugin, you can change the settings that determine what shows up in the Knowledge Graph Card. Depending on whether you’re a person or an organization, you can set different things. If you’re a person, you select the user you want to tie to the Knowledge Graph Card. If you’re an organization, you can set the name and the logo of your organization. By setting this, the plugin will automatically generate JSON-LD metadata. Visitors of your site won’t see this metadata, but Google will. If Google thinks your site is good enough, the data might show up in the search results.