Website name, alternate website name, and alternate organization name

Google announced support for site names in the search results, to make it easier to identify the website that is associated with a result. If your site has the correct structured data, Google may show your site’s name in a new search result format on mobile.

Sites running Yoast SEO are already compatible with this. Yoast SEO automatically adds Schema.org structured data for your site so that search engines can understand your content. Yoast SEO describes the website and automatically applies its name to the graph. This makes sure it’s eligible to show up in mobile search results like this:

Site name in Google Search

In this article, we’ll explain how you can control the name that will be shown in the search results for your WordPress or Shopify site.

Website name

WordPress

By default, Yoast SEO will use the name of your WordPress site, as indicated in Settings > General. However, you can change this value in the Yoast SEO settings. Let’s take a look at how you can do that.

  1. Log in to your WordPress site.

    You will be in your Dashboard.

  2. Go to “Yoast SEO” and then “Search Appearance”.

    In the menu on the left-hand side, click “Yoast SEO”. In the menu that will expand, click “Search Appearance”.

  3. Scroll to “Knowledge Graph & Schema.org”.

  4. Check the value filled in behind “Website name”.

    If you want a different name to be displayed in the search results, you can change the site name in the field behind “Website name”. This will overwrite the default WordPress site name in the structured data code that Yoast SEO outputs for the name of the WebSite.

Shopify

In Shopify, Yoast SEO will use the name of your Shopify site as indicated in Settings > Store details > Basic information. For Shopify, you can also change this value in the Yoast SEO settings by going to Yoast SEO > Settings > Site representation.

Alternate website name

In addition to controlling the site name, you can also control the output for the alternateName structured data by filling in the “Alternate website name” field. Like name, this is a property of the WebSite structured data. Here, you can enter a (potentially shorter) alternate name for your website. This is possible for both WordPress and Shopify sites running Yoast SEO.

The alternate website name input field in the Yoast SEO settings

Providing both a website name and an alternate website name means you’re painting a more complete picture of your business. Google might show either your website name or your alternate website name in the search results, depending on the query and the length of your site’s name.

Organization name & alternate organization name

In the Yoast SEO settings (WordPress: Search Appearance > Knowledge Graph & Schema.org, Shopify: Schema > Site representation), you can indicate whether your site represents an organization or a person. If your site represents an organization, you’ll also get the option to fill in the organization name and an alternate organization name. With these input fields, you can control the output for the Organization Schema.org structured data. This helps search engines understand which organization your site is representing.

The organization name & alternate organization name input fields in the Yoast SEO settings

For example, for Yoast, we want the company to be found for both “Yoast BV” (“BV” standing for “private limited company” in the Netherlands) and the shorter “Yoast”. We want search engines to understand that these names refer to the same company.

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