Search Appearance: organization or person?

In the Search Appearance tab of the Yoast SEO plugin you can set whether your site is an organization (f.i. a local business) or a person (f.i. a personal blog). Based on what you decide, you have different additional settings to choose from. This information may be used in Google’s Knowledge Graph Card.

Note: this setting is covered during the Configuration Wizard, but can always be adjusted afterward.


After choosing ‘organization’, you will need to fill out its name and add a logo. Social profiles for the organization can be filled out in the Social tab.

Local SEO

If you have a local business (even if it’s your own business and you have no one else employed), you should choose ‘organization’. Furthermore, if you have the Yoast Local SEO plugin installed, then ‘organization’ is the default setting and this cannot be changed.


‘Person’ should be chosen when you have f.i. a personal blog, or a personal portfolio website for your art.

When doing so, you should select an author that is the ‘person’ that the website represents from the available user accounts on your website. Social profiles for this person can be filled out in their personal profile on the website (not in any of the Yoast SEO settings).

The name of the author that is shown in the dropdown menu and which will be outputted, is the ‘display name publicly as’-name from the author’s profile.