How to add social profiles for Google’s knowledge graph

Google introduced a feature called a knowledge panel to help users research a topic faster and more in-depth than before. The knowledge panel uses the information stored in Google’s knowledge graph.

What is Google’s knowledge panel?

The knowledge panel provides quick access to information related to the search term. It typically appears in a scroll area above the search or to the right of search results. This is handled entirely on Google’s side, so you may not see a knowledge panel for every search term.

A screenshot of the Google knowledge pannel for Yoast

Social profiles

Google’s knowledge panel can include social profiles. Yoast SEO allows you to output the code required for Google to find your site’s official social profiles. Depending on whether your site is for an organization or a person, you’ll need to add the social profiles differently.

Social profiles for your organization

To set the social profiles for your organization, follow these steps:

  1. Log in to your WordPress website.

    When you’re logged in, you will be in your ‘Dashboard’.

  2. Click on ‘Yoast SEO.’

    On the left-hand side, you will see a menu. In that menu, click on ‘Yoast SEO’.

    a screenshot of the expanded Yoast SEO menu item in WordPress

  3. Click on ‘Social.’

    The ‘Yoast SEO’ settings will expand, providing you with additional options. Click on ‘Social’.
    a screenshot of the expanded Yoast SEO menu item with an arrow pointing to the Social settings item

  4. Click on the ‘Accounts’ tab.

  5. Enter your social profile information.

    If you want to add more profiles, click the Add another profile button. a screenshot of the accounts tab in Yoast SEO with the add more profiles button

  6. Click ‘Save Changes’.

Social profiles for a person

If you’ve chosen ‘person’ in the search appearance settings for your site, then the social profiles are taken from the chosen author’s user profile on the website. Learn more about how to add those.

Related articles

Get free SEO tips!