How to add social profiles for Google’s knowledge graph

Google introduced a feature called a knowledge panel to help users research a topic faster and more in-depth than before. The knowledge panel uses the information stored in Google’s knowledge graph.

What is Google’s knowledge panel?

The knowledge panel provides quick access to information related to the search term. It typically appears in a scroll area above the search or to the right of search results. This is handled entirely on Google’s side, so you may not see a knowledge panel for every search term.

A screenshot of the Google knowledge pannel for Yoast

Social profiles

Google’s knowledge panel can include social profiles. Yoast SEO allows you to output the code required for Google to find your site’s official social profiles. Depending on whether your site is for an organization or a person, you’ll need to add the social profiles differently.

How to add profiles for your organization

To set the social profiles for your organization, follow these steps:

  1. Log in to your WordPress website.

    When you’re logged in, you will be in your ‘Dashboard’.

  2. Click on ‘Yoast SEO.’

    On the left-hand side, you will see a menu. In that menu, click on ‘Yoast SEO’.

  3. Click on ‘Settings’.

    The ‘Yoast SEO’ settings will expand, providing you with additional options. Click on ‘Settings’.
    Screenshot of the settings menu item in Yoast SEO

  4. Click ‘General’, then ‘Site representation’.

    Click ‘General’ in the settings menu on the left. Then, click ‘Site representation’.
    Screenshot showing the site representation menu item

  5. Scroll down to the ‘Other profiles’ section.

    Scroll down to the bottom of the page, and you will see input fields for Facebook and Twitter.Screenshot showing the other profiles section in the site representation settings

  6. Enter your social profile information.

    If you want to add more profiles, click the ‘Add another profile’ button. Screenshot showing the button to add another profile for organizations

  7. Click ‘Save changes’.

How to add social profiles for a person

If you’ve chosen ‘Person’ in the Site representation settings for your site, then the social profiles are taken from the chosen author’s user profile on the website. Learn more about how to add social profiles for a person.

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