If you want to give your products or events an extra push, advertising is a good way to achieve that. But, should you promote your stuff on Facebook? Or is it better to use Google Ads (previously Adwords) to drive traffic to your site?
If you have to choose, perhaps because of a limited budget, you’ll want to know which of the two is the best option. Facebook or Google Ads? In our Ask Yoast inbox, we received a question from someone who wasn’t sure which of these two channels to pick:
“If I only have a limited budget, would you recommend advertising on Facebook or Adwords?”
In the video below I’ll explain what’s the best strategy!
Facebook promotion or Adwords?
“Well, this might not surprise you, because I have been telling people to use Facebook for advertising for a while now. But Facebook advertising really is a ton cheaper than AdWords. So, unless you’re very sure that you can convert traffic from AdWords better – and this is something you should test – usually Facebook advertising is cheaper and gets you a lot more people to your site for the same amount of money. So I would start with Facebook and if that converts you can also start with AdWords later on. Good luck!”
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Read more: How to optimize your Facebook reach »