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Ask Yoast: Facebook or Adwords advertising?

Ask Yoast: Facebook or Adwords advertising?

July 08th, 2016 – 4 Comments

If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who doubted between these two channels:

“If I only have a limited budget, would you recommend advertising on Facebook or Adwords?”

In the video below I’ll explain what’s the best strategy!

Facebook promotion or Adwords?

Read the transcript here:

“Well, this might not surprise you, because I have been telling people to use Facebook for advertising for a while now. But Facebook advertising really is a ton cheaper than AdWords. So, unless you’re very sure that you can convert traffic from AdWords better – and this is something you should test – usually Facebook advertising is cheaper and gets you a lot more people to your site for the same amount of money. So I would start with Facebook and if that converts you can also start with AdWords later on. Good luck!”

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4 Responses to Ask Yoast: Facebook or Adwords advertising?

  1. Somnath Banerjee
    By Somnath Banerjee on 20 July, 2016

    In my personal experience , I felt that Facebook is a batter option when budget is low . Another thing that goes for Facebook that easily you can set up the campaigns by the help of different parameters like interests, demographics, language .. etc . Even a first time user can boost up posts easily with nicely guided interface .

  2. Armor and Shield Tech
    By Armor and Shield Tech on 9 July, 2016

    I agree that Facebook is a better avenue than Adwords. I own a self defense company that sells non lethal weapons and devices and I’ve had much better luck with Facebook. In my opinion Facebook’s advantage is that it is more interactive than Google Adwords. Especially since one of the adword phrases I was trying to promote (stun guns for sale) is not allowed by Google. Thanks for the great training on this site.

  3. Mehul Boricha
    By Mehul Boricha on 8 July, 2016

    Personally, I think that Facebook Advertising is far better than Adwords because we can reach to the targeted users at very low price.

  4. Jakob Boman
    By Jakob Boman on 8 July, 2016

    Very interesting! If you had limited time. What would you spend it on? Building followers on sociale media or building organic traffic (SEO)?


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