User eXperience (UX)

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more. Read all about improving your site’s usability here.

Must read articles about User eXperience (UX)

Internal search for online shops: an essential asset

19 April 2017 by Michiel Heijmans » - 1 Comment

Internal Search webshops

Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to »

Categories: eCommerce, User eXperience (UX)
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Ask Yoast case study: SEO of a mom blog

seo of an online shop

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner »

Categories: Content SEO, User eXperience (UX)
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Contributing to WordPress as a designer

5 April 2017 by Tim Hengeveld » - 5 Comments

WordCamp London WordPress design

A few weeks ago, I went to my first proper WordCamp, in London. I went as a designer, and I wasn’t expecting to learn very much, but spoiler warning: I was wrong. In this post, I will explain why going to a WordCamp is worthwhile as a designer, why WordPress needs more designers, and how designers »

Categories: User eXperience (UX), WordPress
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Page speed as a ranking factor: what you need to know

4 April 2017 by Edwin Toonen » - 33 Comments

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. For years, we’ve been bombarded by »

Categories: Technical SEO, User eXperience (UX)
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Internal search: why and how

3 April 2017 by Michiel Heijmans » - 12 Comments

Internal search is the search option on your own website. It’s, for instance, the search widget in WordPress and the product search in WooCommerce. Make no mistake: if your website has over twenty pages, your website should most definitely have that internal search option. There are a number of best practices for that search option, and I’d like to »

Category: User eXperience (UX)

Sliders suck and should be banned from your website

28 March 2017 by Michiel Heijmans » - 40 Comments

should i use sliders or carousels

Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site »

Category: User eXperience (UX)
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Contact page examples: What makes a great contact page?

22 March 2017 by Michiel Heijmans » - 10 Comments

great contact pages

In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming »

Categories: Content SEO, User eXperience (UX)
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Why is site structure important?

8 December 2016 by Marieke van de Rakt » - 7 Comments

site structure for SEO

Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google »

Categories: Content SEO, User eXperience (UX)
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Grow your business with ratings and reviews

10 November 2016 by Michiel Heijmans » - 4 Comments

ratings and reviews

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean »

Categories: Technical SEO, User eXperience (UX)
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Enhance online shopping with eCommerce filters

3 November 2016 by Edwin Toonen » - 7 Comments

Ecommerce filters

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve »

Categories: eCommerce, User eXperience (UX)
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