Usability

Usability

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience you can and keeping that visitor on your website by focussing on the demand of the visitor. Of course this is closely related to both SEO and conversion rate optimization.

Better usability means more sales, loyal visitors, better links, etc. We strive to help you get all of that!

Site reviews: new setup, new pricing!

Today we’ll be releasing a renewed setup for our site reviews. For the past year, we have been limiting the slots for our site review orders to a fixed number per week. The demand for the service is overwhelming, and we would like to thank all customers for the trust you have in our expertise.…

Demystifying Viewing Patterns

Lately I’ve been intrigued by something called the ‘viewing pattern’ of people. This is a pattern in which people view, in this case, websites. There are really a lot of ideas about this out there. Now I’m wondering: is there one right pattern? In other words: is there one pattern we should follow when designing our product…

Calling to the next action

In a post I wrote about eighteen months ago, we discussed the need for a proper call-to-action. Since that posts, we have been referring to that same post in a large portion of our website reviews. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here,…

500 Website Reviews, what we’ve learned!

Over the last 3 years, we’ve sold & delivered 500 website reviews, selling our 500th today. I’m incredibly proud of this and wanted to share some of our learnings in this post, as well as announce some changes. Some stats on our website reviews I started doing these website reviews in 2010, finishing 42 of…

Common sense for your website

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to…

Why should I visit your website?

One thing we often recommend in our site analyses, is the use of introductory content on a homepage. We get quite a lot response on that, with people being unclear how to do that. “Where should I put that content?” or “How long should that content be?” or the one I dislike the most: “I…

Where do you want me to click?

The case for a clear Call to Action on your homepage It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. Clutter: To make disorderly or hard to use by filling or covering with objects The need…

Lowering the Price for Site Analyses

I’ve made a pretty drastic change this morning in a manner that I normally do not do. I usually only raise my rates and never lower them. However, I’ve significantly lowered the rates of my website review this morning, going from €750 to €495. Why I made this change? Simple: I wanted the site analysis,…

Are ads preventing your posts from being shared?

I like sharing links on Twitter, I’ve been trying to find a good way of doing that without overloading people, and think I’ve found the solution in Buffer App, which allows me to buffer my tweets. As a result of that, I’m tweeting a lot more links. What I find though, is that I’m reading…

Daily deals site for web professionals – Mighty Deals

This is a sponsored review. With more daily deals sites than you can shake a stick at, one has to come up with some pretty good stuff if I’m not going to be bored as hell and click away immediately, even when they order a sponsored review. I’m pretty darn busy and daily deals sites only cause…