Usability & Conversion

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more. Read all about improving your site’s usability and conversion rate here.

Must read articles about Usability & Conversion


Internal search for online shops: an essential asset

18 August 2016 by Michiel Heijmans » - 4 Comments

Internal Search webshops

Internal search is a valuable asset for any informational website containing over 20 pages. That value is probably double or more when it comes to internal search for online shops. The easier a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for »

Categories: eCommerce, Usability & Conversion
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eCommerce usability: the ultimate guide

2 August 2016 by Michiel Heijmans » - 12 Comments

eCommerce usability: the ultimate guide

Usability is an important part of holistic SEO. It influences bounce rate, time on page and conversion rate, just to name a few. A lot of these metrics have an effect on your website’s SEO. Optimizing usability is important for all sites, but even more for eCommerce sites. Apart from user-testing, you can optimize online shops »

Categories: eCommerce, Usability & Conversion
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Landing pages and why they matter

26 July 2016 by Michiel Heijmans » - 29 Comments

how to create great landing pages

Landing pages are a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and your conversion rate. Obviously, you should tailor that landing page to your preferred audience, but there are a number of things that go for all landing pages. In this »

Category: Usability & Conversion
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Where do you want me to click?

28 June 2016 by Michiel Heijmans » - 45 Comments

call to action

It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call-to-action. That call-to-action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter. Make sure that »

Category: Usability & Conversion

DIY: Test your mobile site!

21 June 2016 by Michiel Heijmans » - 4 Comments

optimize for mobile

More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites in our website reviews. After this post, you’ll be able to check your mobile website yourself »

Category: Usability & Conversion
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7 ways to increase sales by creating trust

9 June 2016 by Michiel Heijmans » - 44 Comments

7 ways to increase sales by creating trust

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain »

Category: Usability & Conversion
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Checkout page UX

2 June 2016 by Michiel Heijmans » - 3 Comments

Checkout page UX

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll »

Categories: eCommerce, Usability & Conversion
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Shopping cart abandonment

12 April 2016 by Michiel Heijmans » - 14 Comments

Shopping cart abandonment

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost »

Categories: eCommerce, Usability & Conversion
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The importance of typography

Writing a readable blog post

For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability »

Categories: Content SEO, Usability & Conversion
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WordPress plugins and accessibility

6 April 2016 by Michiel Heijmans » - 4 Comments

accessibility responsibility

WordPress recently announced that “all new or updated code released into WordPress core and bundled themes must conform with the WCAG 2.0 guidelines at level AA.” This means WordPress will be making the product more accessible with every new update. Rian Rietveld‘s article WordPress goes WCAG clearly reflects her enthusiasm about this step forward in terms of accessibility. It aligns »

Categories: Usability & Conversion, WordPress
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