Usability & Conversion

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more. Read all about improving your site’s usability and conversion rate here.

Must read articles about Usability & Conversion


Shopping cart abandonment

12 April 2016 by Michiel Heijmans » - 14 Comments

Shopping cart abandonment

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost »

Categories: eCommerce, Usability & Conversion
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The importance of typography

Writing a readable blog post

For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability »

Categories: Content SEO, Usability & Conversion
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WordPress plugins and accessibility

6 April 2016 by Michiel Heijmans » - 4 Comments

accessibility responsibility

WordPress recently announced that “all new or updated code released into WordPress core and bundled themes must conform with the WCAG 2.0 guidelines at level AA.” This means WordPress will be making the product more accessible with every new update. Rian Rietveld‘s article WordPress goes WCAG clearly reflects her enthusiasm about this step forward in terms of accessibility. It aligns »

Categories: Usability & Conversion, WordPress
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The main accessibility checks

24 February 2016 by Michiel Heijmans »

accessibility checks

Accessibility checks help you optimize your website. For every visitor. By thinking about accessibility, you are actually thinking about your design, the use of textual and multimedia content, and the structure of your website. The World Wide Web Consortium (W3C) has a list of accessibility checks for you. In this post, I will dive into »

Category: Usability & Conversion
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Basic SEO training: product page optimization

22 February 2016 by Marieke van de Rakt » - 3 Comments

basic seo training product page optimization

If you’re a webshop owner, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about it. Can’t »

Category: Usability & Conversion
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Easy-to-use accessibility tools

2 February 2016 by Michiel Heijmans » - 7 Comments

Easy-to-use accessibility tools

Is your website ready for people with visual impairments? Have you ever tried to navigate your own site without a mouse? Just some of the questions I asked you in my article Accessibility matters. In Joost’s recent article on the Google Webmaster Guidelines update, he explains that these new guidelines also focus more on accessibility. »

Category: Usability & Conversion
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Button UX design

16 December 2015 by Michiel Heijmans » - 6 Comments

button UX design - creating awesome buttons

I think half of the buttons that are used these days as the main call-to-action on a web page don’t invite me to click. You could and should test button design. But with all due respect, sometimes you don’t have to test to figure out what the best practice is. Button design has changed a »

Category: Usability & Conversion
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Basic SEO training: Mobile-Friendly Test

16 December 2015 by Marieke van de Rakt » - 3 Comments

Basic seo training mobile friendly test

Your website needs to be mobile-friendly nowadays. For your users ánd Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check on your website and tells you what »

Category: Usability & Conversion
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Accessibility matters

19 November 2015 by Michiel Heijmans » - 7 Comments

Accessibility matters

Usability is important: for everyone. To make sure your site can be properly used by all your visitors (even if they’re (visually) impaired), you have to optimize your site’s accessibility. Every software developer should at least have some basic interest in this. Well-known WordPress accessibility expert Rian Rietveld has trained both our review and development team and although »

Category: Usability & Conversion
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Basic SEO training: clear call-to-action

17 November 2015 by Marieke van de Rakt » - 3 Comments

Video fragment of our Basic SEO training video

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is »

Category: Usability & Conversion
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