Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal …Read: "Block your site’s search result pages"
User eXperience (UX)
Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.
Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.
And there’s more. Read all about improving your site’s usability here.
Must read articles about User eXperience (UX)
Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …Read: "What are breadcrumbs and why are they important for SEO?"
As you might know, Google is rolling out mobile-first indexing as we speak. But what does that mean for your ranking? Should you be worried? Should you do anything? Last week, Google explained a bit more about mobile-first indexing. In this post, I’ll talk you through five things you need to know about mobile-first indexing. …Read: "5 things you need to know about mobile-first indexing"
Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!Read: "eCommerce usability: the ultimate guide"
Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!Read: "Mobile SEO: The ultimate guide"
Joost de Valk founded Yoast. For a long time, Joost was the only developer working on Yoast SEO. He came up with all the features and implemented all the code; he did everything. As the company grew, we created a large development team. Joost always remained part of the development team and came up with …Read: "The journey towards Yoast SEO 7.0"
In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his …Read: "Ask Yoast case study: Appealing content for a real estate site"
You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that …Read: "Mobile parity: are your desktop and mobile site equal?"
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of …Read: "What is UX (and why bother)?"
Every website needs a proper call-to-action. Since I wrote the first version of that post way back when we have often been referring to that same post. It seems very hard to add focus to a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design …Read: "Calling to the next action"