User eXperience (UX)

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more. Read all about improving your site’s usability here.

Must read articles about User eXperience (UX)

Optimizing your website menu for SEO

13 September 2017 by Michiel Heijmans » - 4 Comments

optimizing your site's menu

In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new »

Categories: Content SEO, User eXperience (UX)
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5 questions: Roy Huiskes – Chapter42

11 September 2017 by Edwin Toonen »

Interview with Roy Huiskes

“SEO is more about being in ALL the right places at the right time.” That’s how SEO and internet marketer Roy Huiskes describes the importance of a complete online presence. He has worked in the business since 2003 and consulted for several big brands. With loads of experience in CRO, analytics and all aspects of »

Categories: Announcements, User eXperience (UX)
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Checkout field validation: tips and tricks

25 August 2017 by Jimmy Comack » - 5 Comments

checkout field validation

When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and »

Category: User eXperience (UX)
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Ask Yoast case study: SEO for local businesses

23 August 2017 by Michelle Foolen » - 6 Comments

Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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Ask Yoast case study: SEO for a quality brand

11 August 2017 by Meike Hendriks » - 39 Comments

wish list

With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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Mobile SEO: the ultimate guide

20 July 2017 by Edwin Toonen » - 29 Comments


Favicons and your online brand

17 July 2017 by Michiel Heijmans » - 8 Comments

5 tips on branding

Those used to tabbed browsing know why favicons are important. Your site will stand out from the rest if your favicon is recognizable. After all, a picture says more than a thousand words. Personally, I often find myself pinning websites in Google Chrome, still my browser of choice. As a to-do list, or simply because I »

Categories: User eXperience (UX), WordPress
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Ask Yoast Case study: SEO for architects

13 July 2017 by Meike Hendriks » - 11 Comments

seo for architects

What are breadcrumbs and why are they important for SEO?

10 July 2017 by Edwin Toonen » - 14 Comments

Breadcrumbs are an important part of almost any good website. These little navigational aides not just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. What »

Categories: User eXperience (UX), WordPress
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Testimonials: increase your visitor’s trust

2 July 2017 by Michiel Heijmans » - 4 Comments

ratings and reviews

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of »

Categories: eCommerce, User eXperience (UX)
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