Usability & Conversion

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience you can and keeping that visitor on your website by focussing on the demand of the visitor. Of course this is closely related to both SEO and conversion rate optimization.

Better usability means more sales, loyal visitors, better links, etc. We strive to help you get all of that!


Easy-to-use accessibility tools

2 February 2016 by Michiel Heijmans » - 7 Comments

Easy-to-use accessibility tools

Is your website ready for people with visual impairments? Have you ever tried to navigate your own site without a mouse? Just some of the questions I asked you in my article Accessibility matters. In Joost’s recent article on the Google Webmaster Guidelines update, he explains that these new guidelines also focus more on accessibility. »

Category: Usability & Conversion

Button UX design

16 December 2015 by Michiel Heijmans » - 6 Comments

button UX design - creating awesome buttons

I think half of the buttons that are used these days as the main call-to-action on a web page don’t invite me to click. You could and should test button design. But with all due respect, sometimes you don’t have to test to figure out what the best practice is. Button design has changed a »

Category: Usability & Conversion

Basic SEO training: Mobile-Friendly Test

16 December 2015 by Marieke van de Rakt » - 3 Comments

Basic seo training mobile friendly test

Your website needs to be mobile-friendly nowadays. For your users ánd Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check on your website and tells you what »

Category: Usability & Conversion

Accessibility matters

19 November 2015 by Michiel Heijmans » - 7 Comments

Accessibility matters

Usability is important: for everyone. To make sure your site can be properly used by all your visitors (even if they’re (visually) impaired), you have to optimize your site’s accessibility. Every software developer should at least have some basic interest in this. Well-known WordPress accessibility expert Rian Rietveld has trained both our review and development team and although »

Category: Usability & Conversion

Basic SEO training: clear call-to-action

17 November 2015 by Marieke van de Rakt » - 3 Comments

Video fragment of our Basic SEO training video

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is »

Category: Usability & Conversion

Local SEO: using our store locator

11 November 2015 by Arjan Snaterse » - 6 Comments

How to use the store locator of the Yoast Local SEO plugin

In our previous post about local SEO, we explained how to set up local landing pages for your site. In this post we’re going to highlight one of the other features of our Local SEO plugin: the store locator. A helpful tool for your visitors The store locator isn’t something that will directly help your site’s »

Categories: Usability & Conversion, WordPress

Product Page UX

7 October 2015 by Michiel Heijmans » - 4 Comments

product page SEO and UX - beware of the panda and penguin

If you’ve read our recent eBook on UX, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX »

Categories: eCommerce, Usability & Conversion

New Yoast eBook: UX & Conversion from a holistic SEO perspective

6 October 2015 by Marieke van de Rakt » - 5 Comments

UX & Conversion

As of today, we offer a brand new eBook ‘UX & Conversion from a holistic SEO perspective‘. This eBook focuses on many different aspects of UX and Usability and gives great insights in Conversion Rate Optimization and A/B-testing. The eBook is offered for only $14 the entire month of October (after that the price will »

Categories: Announcements, Usability & Conversion

Coming soon: new Yoast eBook on UX & Conversion

1 October 2015 by Marieke van de Rakt » - 6 Comments

eBook UX Conversion

We are very proud to announce the launch of our new eBook ‘UX & Conversion from a holistic SEO perspective’. It offers a holistic SEO view on both User Experience as well as on Conversion Rate Optimization. The information mostly is non-technical and can be read and understood by anyone owning or maintaining a website. The »

Categories: Announcements, Usability & Conversion

Live website reviews: lessons learned

7 September 2015 by Michiel Heijmans » - 12 Comments

Live_website_reviews_FB

Just the other day, I was at this local event where we did some live reviews for small business owners. It’s always a lot of fun to experience live reactions to some of the statements we make. People start frowning, most of the times. In this post, I will share the things that caught my »

Categories: General SEO, Usability & Conversion


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