Usability

Usability

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience you can and keeping that visitor on your website by focussing on the demand of the visitor. Of course this is closely related to both SEO and conversion rate optimization.

Better usability means more sales, loyal visitors, better links, etc. We strive to help you get all of that!

How to clean up your site structure

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages…

Internal Search for webshops: An essential asset

Internal search is a valuable asset for any informational website containing over 20 pages. That value is probably double or more for webshops. The easier a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to elaborate a bit more…

Internal Search: Why and How

Internal search is the search that is on your website itself. It’s the search widget in WordPress and the product search in WooCommerce. Make no mistake: if your website has over twenty pages, your website should most definitely have that internal search option. There are a number of best practices for that internal search option, and I’d like…

Optimizing your mobile content

I don’t have to tell you that mobile traffic is taking over desktop traffic in a fast pace. Mainly because I already did. We have been talking about making sure your website is responsive and how Mobilegeddon is hurting websites. In this article, I’d like to talk about the practical side of optimizing your mobile content…

Focus on Clarity First

With the current trend of larger and larger header images being used on homepages, there is one thing that seems to be forgotten a lot: the purpose of a website. How often have you found yourself browsing a website, to find out only after a couple of minutes what it is the website owner wants…

10 ways to improve mobile UX

Do you have a mobile website? Is it responsive or did you use a nice plugin to make it look good? Does it convert? With the use of internet everywhere, your mobile website’s user experience (or mobile UX) should get as much attention as the user experience of your desktop website. In this post, I’d like…

Cultural differences in webshops (part 2)

A few weeks ago, I wrote a post about cultural differences between websites. In the comments, some readers left amazing examples of differences between websites of China and websites in Europe. For instance, this example was given by Piet from WP Tips, left is the Chinese site Taobao as seen from China, right is the…

Thoughts on 404 Not Found error pages

Have you ever wondered why you should have that 404 Not Found page? What’s the use? The page is gone or broken and you don’t want people to end up there, so why not just redirect that page to the homepage of your website? They even made WordPress plugins that will help you do this,…

Reviewing our site reviews: highly satisfied customers!

We have been doing website reviews for more than 3 years now. Recently, we decided to update our format. We now offer different types of reviews, varying in depth of the analysis and in price accordingly. After completing a review, we usually have some contact with our customers (we answer questions about the review), but…

Site reviews: new setup, new pricing!

Today we’ll be releasing a renewed setup for our site reviews. For the past year, we have been limiting the slots for our site review orders to a fixed number per week. The demand for the service is overwhelming, and we would like to thank all customers for the trust you have in our expertise.…