Usability & Conversion

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience you can and keeping that visitor on your website by focussing on the demand of the visitor. Of course this is closely related to both SEO and conversion rate optimization.

Better usability means more sales, loyal visitors, better links, etc. We strive to help you get all of that!

Coming soon: new Yoast eBook on UX & Conversion

1 October 2015 by Marieke van de Rakt » - 4 Comments

eBook UX Conversion

We are very proud to announce the launch of our new eBook ‘UX & Conversion from a holistic SEO perspective’. It offers a holistic SEO view on both User Experience as well as on Conversion Rate Optimization. The information mostly is non-technical and can be read and understood by anyone owning or maintaining a website. The »

Categories: Announcements, Usability & Conversion

Live website reviews: lessons learned

7 September 2015 by Michiel Heijmans » - 12 Comments

live website review

Just the other day, I was at this local event where we did some live reviews for small business owners. It’s always a lot of fun to experience live reactions to some of the statements we make. People start frowning, most of the times. In this post, I will share the things that caught my »

Categories: General SEO, Usability & Conversion

Testimonials: increase your visitor’s trust

19 August 2015 by Thijs de Valk » - 52 Comments

testimonials trust sales

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. At Yoast we’ve seen a lot of websites of every calibre. Because I personally like conversion rate optimization so much, I always like the webshops we get to review. »

Categories: eCommerce, Usability & Conversion

A/B testing your newsletters

14 August 2015 by Thijs de Valk »

ab testing newslettes

Earlier this year, I’ve written a few posts on email marketing. In those posts I’ve also mentioned that doing A/B testing for your newsletters (or other forms of email marketing) are a must. However, there are a lot of things you can test, so what should you be focussing on? In this post I’ll try »

Category: Usability & Conversion

Multivariate testing: what it is and when to use it

5 August 2015 by Thijs de Valk » - 3 Comments

Multivariate testing- what it is & when to use it

We’ve written quite some posts on Conversion Rate Optimization and A/B testing on in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? »

Category: Usability & Conversion

Internal Search for webshops: An essential asset

23 July 2015 by Michiel Heijmans » - 4 Comments


Internal search is a valuable asset for any informational website containing over 20 pages. That value is probably double or more for webshops. The easier a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to elaborate a bit more »

Categories: eCommerce, Usability & Conversion

Interpreting your A/B test results

22 July 2015 by Thijs de Valk » - 7 Comments


We’ve written a few posts on how to set up your A/B tests. However, the setup of your A/B tests is only the first step, obviously. Once you’ve set up a test and you’re getting some results, what should you do then? In this post I’ll be explaining how you can interpret your A/B test »

Category: Usability & Conversion

Internal Search: why and how

20 July 2015 by Michiel Heijmans » - 11 Comments

Internal Search

Internal search is the search that is on your website itself. It’s the search widget in WordPress and the product search in WooCommerce. Make no mistake: if your website has over twenty pages, your website should most definitely have that internal search option. There are a number of best practices for that internal search option, and I’d like »

Category: Usability & Conversion

About headlines and taglines

9 July 2015 by Thijs de Valk » - 12 Comments

About headlines and taglines

At Yoast we see a lot of websites on a daily basis. One thing we notice when looking at these websites is how poorly the website’s or page’s goal is communicated a lot of the time. A really good and fast way to convey your goal is by using headlines and taglines. In this post »

Category: Usability & Conversion

Optimizing your mobile content

25 June 2015 by Michiel Heijmans » - 13 Comments

I don’t have to tell you that mobile traffic is taking over desktop traffic in a fast pace. Mainly because I already did. We have been talking about making sure your website is responsive and how Mobilegeddon is hurting websites. In this article, I’d like to talk about the practical side of optimizing your mobile content »

Category: Usability & Conversion

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