Every website needs a proper call-to-action. Since I wrote the first version of that post way back when we have often been referring to that same post. It seems very hard to add focus to a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design »Category: User eXperience (UX)
User eXperience (UX)
Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.
Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.
And there’s more. Read all about improving your site’s usability here.
Must read articles about User eXperience (UX)
Does accessibility matter? We think so! Facts that show that you should take accessibility into account when developing sites and software.
What does an awesome button look like? Should you use flat buttons, ghost buttons, one-state buttons? In this post we share our opinion on button UX.
Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!
We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to »Categories: Technical SEO, User eXperience (UX)
Tags: AMP, Mobile SEO, Schema.org, Site Speed
A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate »Categories: Content SEO, User eXperience (UX)
Tag: Holistic SEO
“I just love those video backgrounds and we need them on our new website.” No, you don’t. “They are so engaging and set a friendly mood.” No, they don’t. “It’s an amazing new feature and it helps conversion.” No, it doesn’t. Besides that, the conversation is annoying me. Video backgrounds suck big time. Our good »Category: User eXperience (UX)
Tag: WordPress Themes
Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of »Categories: eCommerce, User eXperience (UX)
Tags: Ask Yoast, Testimonials
In the whole cycle of optimizing your marketing strategies, your newsletter mustn’t be forgotten. Make sure your newsletter is of added value to your audience and is of high quality. Of course, there’s always something to improve. You can make improvements based on your intuition but why not test that intuition first by A/B testing »Category: User eXperience (UX)
At Yoast, we think SEO only works when you use a holistic approach. Just optimizing your page titles isn’t enough. It’s also about site speed and user experience (UX), and great content is obviously a huge part of it. In a holistic approach, SEO has a lot of “teammates” that have to work together. In »Category: User eXperience (UX)
Tags: Site Speed, Site Structure
Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. There are a lot of ideas about this out there. Now I’m wondering: is there one ‘right’ pattern? Can we somehow turn all the results of research about this into one optimized website? »Category: User eXperience (UX)
At Yoast, we see a lot of websites on a daily basis. One thing we often notice when looking at these websites is how poorly the website’s or page’s goal is communicated. A great and fast way to convey your goal is by using headlines and taglines. Here, we’ll show you how to use headlines and »Category: User eXperience (UX)
Tag: Content writing
In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new »Categories: Content SEO, User eXperience (UX)
Tags: Internal linking, Site Structure