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Ask Yoast: How to avoid competing with your own pages

If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up competing with your own pages.

In the case of a real estate business, you’ll probably have many pages that are similar to each other. Not having these pages at all is not an option. After all, you want potential buyers to be able to see photos and specifics for each property. So, what’s the best strategy, to have these pages and your site structure work to your advantage?

Gamal Sabry emailed us this question:

I have a real estate website and sometimes we have the same type of villa 10 times on our site. What should I write in the title to avoid competing with my own pages?

Watch the video or read the transcript further down the page for my answer!

The best way to avoid competing with your own pages

“Well, those 10 villas probably each deserve their own page, because there’s something that distinguishes them. But the category page that links all these together is probably more important to you than these 10 individual pages.

So, I would spend more time on a category page that links all of these villas than on the individual pages and I would make sure that all of them link properly to that category page with the keywords that you’d want to tackle. Then you’re not competing with yourself as much; then those 10 pages are all helping your category page rank well. Good luck.”

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In the series Ask Yoast, we answer SEO questions from our readers. Have an SEO-related question? Maybe we can help you out! Send an email to ask@yoast.com.

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Read more: ‘Ask Yoast case study: Appealing content for a real estate site’ »