Hi, I’m Ahad, a Senior Content Specialist at Yoast. With a background in Computer Science Engineering and over six years of experience in SEO, I focus on turning complex search and technical concepts into content that’s clear, practical, and genuinely helpful.
I started my career as an SEO Executive at an agency specializing in WooCommerce plugins and HubSpot partnerships. While I began with a technical degree, I quickly realized that my real strength wasn’t writing code but explaining it. That curiosity led me into content, where I worked on off-page SEO, ghostwriting, forum management, and publishing on WordPress, gradually developing a better understanding of how SEO strategy connects with day-to-day execution.
Over the years, I’ve collaborated with startups, worked with a WordPress-focused agency, and even spent some time as a Prompt Engineer, which deepened my interest in the evolving relationship between AI and search. Yoast has been part of my learning journey since my early SEO days, so contributing to the “SEO for everyone” mission now feels especially meaningful.
Outside of work, I enjoy lifting weights, mostly to balance out my love for good food, playing badminton, and catching up with friends over evening chai.
For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is changing quickly. Tools like ChatGPT, Perplexity, and Gemini are introducing a new layer between users and search engines, where answers are generated and synthesized rather […]
Read: "Rethinking SEO in the age of AI"
A good XML sitemap serves as a roadmap for your website, guiding Google to all your important pages. XML sitemaps can be beneficial for SEO, helping Google find your essential pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you rank better and get surfaced […]
Read: "What is an XML sitemap and why should you have one?"
Imagine a web ecosystem where not just humans but AI agents communicate with websites, going beyond traditional browsing. Unlike conventional web experiences, where people click, scroll, and search, AI agents can navigate, interpret, and even perform tasks autonomously on your site. This is not a futuristic concept. It is already unfolding. This is the emergence […]
Read: "Scaling the agentic web with NLWeb"
Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!
Read: "Tips and tricks to write SEO-friendly blog posts in the AI era"
Search today looks very different from what it did even a few years ago. Users are no longer browsing through SERPs to make up their own minds; instead, they are asking AI tools for conclusions, summaries, and recommendations. This shift changes how visibility is earned, how trust is formed, and how brands are evaluated during […]
Read: "Why does having insights across multiple LLMs matter for brand visibility?"
If there’s one takeaway as we look toward SEO in 2026, it’s that visibility is no longer just about ranking pages, but about being understood by increasingly selective AI-driven systems. In 2025, SEO proved it was not disappearing, but evolving, as search engines leaned more heavily on structure, authority, and trust to interpret content beyond […]
Read: "SEO in 2026: Key predictions from Yoast experts"
Writing strong page titles is one of the simplest and most impactful SEO optimizations you can make. The title tag is often the first thing users see in search results, and it helps search engines understand the content of your page. In this article, you’ll learn what SEO page titles are, why they matter, and […]
Read: "How to craft great page titles for SEO?"
SEO didn’t stand still in 2025. It didn’t reinvent itself either. It clarified what actually matters. If you followed The SEO Update by Yoast monthly webinars this year, you’ll recognize the pattern. Throughout 2025, our Principal SEOs, Carolyn Shelby and Alex Moss, cut through the noise to explain not just what was changing but why […]
Read: "The 2025 SEO wrap-up: What we learned about search, content, and trust"
If you’re planning to build a website or publish a blog post, you’ve probably heard the word permalink pop up. But what is a permalink, really? In simple words, it’s the permanent link to a page on your website, like the official street address of your house. No matter how many times you update your […]
Read: "What are permalinks? How to optimize them for SEO"
SEO is a way to drive more traffic to your website. By ranking high on Google, you attract more people to your site, which in turn leads to increased sales and a higher number of returning visitors. You must optimize your content for the right words to get people to your site. However, you should […]
Read: "What is search intent and why is it important for SEO?"
