Everything you need to know about SEO and related topics
SEO blog
Are you just getting started or looking for more advanced ways to boost your SEO? Find all the latest news, insights and tips & tricks right here, from SEO basics to deep dives and ultimate guides.
Latest posts on our SEO blog
The December 2025 edition of the SEO Update by Yoast: AI search, publisher deals & more
Missed the final SEO Update by Yoast of 2025? Our in-house principal SEOs, Carolyn Shelby and Alex Moss, broke down December’s biggest search shifts, from Gemini’s integration to Google’s publisher deals, and answered your burning questions. Don’t forget to watch the replay and sign up for the next edition! Watch the full replay below (or […]
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Why you should use synonyms and related keywords
Why should you use synonyms and related keywords? Because they increase your chances of ranking. Learn why you should optimize for both!
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What are permalinks? How to optimize them for SEO
The permalink is the full URL you see for any given piece of content on your site. In this SEO basics article, we'll explain what it means.
Read more »Top SEO guides
WordPress SEO: the definitive guide
Want higher rankings? This is THE tutorial you need to hugely increase your search engine traffic by improving your WordPress SEO.
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Shopify SEO: the ultimate guide
Ready to reach for the stars with your Shopify online store? This Shopify SEO ultimate guide will tell you what you need to do to get there.
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Site structure: the ultimate guide
Your site structure is vital for users and SEO. Our complete guide will guide you through all the steps to create a sound site structure.
Read more »New to SEO? Start with our beginners’ guides
What is SEO (Search Engine Optimization)?
Do you own a website? Then you need to know more about SEO (search engine optimization). We'll explain what it is, and help you get started!
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SEO tutorial for beginners: How to start with SEO?
You've just started a new site and you want visitors to find you. So how do you start with SEO? Let's look at 7 steps to get you on track!
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10 tips for an awesome and SEO-friendly blog post
Writing blog posts that are both well-structured and SEO friendly can be challenging. Luckily, this guide shows you how!
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