Why we love WordPress:

The ease and user-friendliness of WordPress

At Yoast we love WordPress for multiple reasons. That’s why we decided to make a series of articles about the reasons we love WordPress, starting with an important one: user-friendliness. I’ve tried my share of closed and open-source content management systems. From simple text file based systems 20 years ago to in-house developed closed source solutions. But never before have I felt the ease of the five minute WordPress install. Let alone that a whole bunch of WordPress hosts now offer 1-click WordPress installs.

Regardless of how you feel about block editors, politics, and front-end editing, even you must admit that WordPress is very user-friendly. No matter what customers ask for, there is a solution to be found for it in the WordPress eco-system. Be it a template, a plugin, or a small piece of code.

Even for people that are not tech-savvy at all, installing and customizing a website is just not that hard. And to help you along the way you can find tips, tricks, and manuals on every WordPress related website.

Countless design options in WordPress

Currently, there are thousands and thousands of free designs (themes) available for your website. Convenient filters help you pick the right template. But that’s not all. These themes can easily be altered using a so-called Child theme. Even starting web developers can create tailor-made websites this way, while still benefiting from the updates that are available for the original theme they chose.

If you’re lazy, like me, tweaking a design using a plugin like Simple Custom CSS is even simpler. Provided that you know your way around CSS.

The option for anyone to create a fully tailored, awesome design is absolutely one of the features that make WordPress so user-friendly.

There’s a plugin for that

For me personally, plugins were the single reason to dive into WordPress back in 2011. Because I’m not a developer. HTML and CSS are my game, I can read and copy a bit of JS and PHP and that’s basically it. But WordPress and all its plugins made creating and selling full functional websites “easy” for me.

I worked from my attic and served a bunch of local and nationwide customers. A friend of mine, who had a morning show on a local radio station, asked me to create an answering machine for his website. A way for people to talk into their computer’s mic and send him an audio file per email. I was really lost, as I did not know how to code. But then I remembered the thousands of plugins. Could it be..? After a 5 minute setup, the answering machine button on his website was up and running.

That’s the usability of WordPress. It’s what we, the plugin developers, all make possible on that wonderful platform that WordPress is.

Creating and publishing content

All the links in this article show that help is always a click away. The reach and “size” of WordPress still baffles me. At this moment 34% of the top 1 million websites are built with WordPress. That literally means that thousands and thousands of people work with WordPress, contribute to WordPress, share knowledge about WordPress. Perhaps even on a daily basis. But let’s get back to creating and publishing that content.

After all the fun stuff of setting up your website, it needs content. Creating that content is probably the toughest job for every website owner. It’s writing that content in the amazing block editor, but also just coming up with ideas, collecting these in a content planning, writing the right way, and optimizing this content for SEO.

WordPress is used by websites great and small. No matter if you publish a blog post every day, or have a static website that needs updating every other year, WordPress is your go-to tool. Without any technical knowledge, WordPress allows you to do everything mentioned above, or just change that one line stating “copyright 2019” into “2020”.

In my years of working with WordPress, I think I was asked twice to explain how to write a page and publish it in WordPress. Both times, it took the customer less than 5 minutes to say “never mind, I get it”. It wasn’t WordPress that triggered that question, it was the fear of a new system. I think that the block editor makes getting to know a new system even more intuitive. And hey, you may have a different story. But this post is about why I believe WordPress is such a user-friendly platform ;-)

Shout-out to the WordPress Community

There is so much more friendliness in WordPress, and that’s why I want to do a special shout-out to the WordPress community. Besides talking about the user-friendliness of WordPress, it’s important to highlight the user-friendliness in WordPress.

WordPress has such an open and welcoming community. It’s a pleasure to meet friendly users during WordCamps and e-meet these people on Twitter and Slack whenever you feel like reaching out. At Yoast, we have an integrations channel where we collaborate with other plugins and even in this COVID19 time, we regularly reach out to other members in the WordPress space to talk about business, websites, software development, marketing opportunities, and our personal life. And that’s user-friendliness at it’s best.

Recap of WordPress user-friendliness

This article gives you an insight into why I believe WordPress is such a user-friendly platform. To summarize, WordPress makes installing and customizing a website possible for everyone. Not only can you customize your design by choosing your own theme, but there are also plugins for almost any website feature you can think of. Furthermore, WordPress makes it easy to publish content and provides plugins to help you optimize your content. Lastly, because WordPress is such a widely used platform, you can always find support and friendliness within its worldwide community of users. So if you’re new to the community, or thinking of joining, welcome! Perhaps I’ll talk to you soon on Slack or Twitter!

Read more: A beginners guide to WordPress »

Why we love WordPress series

Why we love WordPress series

In this series, we tell you more about why we at Yoast absolutely love WordPress and what this open source platform can offer you! 

Make Yoast SEO & Woo work together smoothly

  • Make your products stand out in Google
  • Get more buyers to your online store
  • Make products easier to find on your site
  • Have a cleaner XML sitemap & more
More info

20 Responses to The ease and user-friendliness of WordPress

  1. SyspreeDigitalAgency
    SyspreeDigitalAgency  • 3 months ago

    Totally agree! WordPress is very easy to understand and to upload blogs. It will always remain as the most convenient and of course user friendly not only for visitors but for developers too!

  2. sonali Lomate
    sonali Lomate  • 3 months ago

    I use WordPress for a long time. I always prefer it because of its user-friendliness

  3. Sam Nelson
    Sam Nelson  • 3 months ago

    This is a great article and there really is so much friendliness in the WP community, the community is always ready to help.

    • Camille Cunningham
      Camille Cunningham  • 3 months ago

      Hi Sam, we agree! Thanks for your kind words :)

      • Nazleen Noor
        Nazleen Noor  • 3 months ago

        I totally agree with this post. I started using WordPress last year and I’m totally amazed by the user-friendly interface. I had zero coding skills, still managed to build a website with WordPress. Also thanks to Yoast SEO and other plugins in WordPress to make the work so much easier for a new blogger.

        • Camille Cunningham
          Camille Cunningham  • 3 months ago

          Hi Nazleen, you’re welcome! Lots of luck with your site and blogging!

  4. Anders
    Anders  • 3 months ago

    I agree that WordPress is user friendly in the sense that you can do a lot more things without any coding skills compared to just a few years back. I guess the difficulty is to balance the need for additional functionality and an ever-expanding library of plugins up against the need for simplicity, especially for first-time users.

  5. Victor Miller
    Victor Miller  • 3 months ago

    I’ve noticed all your headings are in red. Do you have to do this manually on every one or can it be set up by default?

    • François CHAUSSIN
      François CHAUSSIN  • 3 months ago

      Just use styles in thé texte editor they should match your thème CSS heading classes

  6. Max Brent
    Max Brent  • 3 months ago

    I used to not like WordPress but I’m a recent convert. It’s very accessible and easy to use to build a nice site on a budget. Plugins really do make it fantastic for SEO and marketing.

    • Camille Cunningham
      Camille Cunningham  • 3 months ago

      Hi Max, that’s great to hear and welcome to the WordPress community :) Lots of luck with your site!

  7. Lotta Odelius
    Lotta Odelius  • 3 months ago

    Hi guys,

    I love your blog and I can see my SEO efforts pay off in the statistics for my blog. Now, what would be great is if you could write a blog post about CTR – and not CTR for ads, but for blog posts and “normal pages” of a site.

    If I’m not wrong the CTR gives a hint of how successful a blog post really is.

    For example, I have a CTR of 6.5 for my site. However – I have no idea whether that is considered a “good” or “not good” CTR.

    I find a lot of info on the CTR for google ads and other ads, but I have not succeeded in finding info on the CTR for a blog post. So I hope this could perhaps be a subject of a future blog post of yours?!

    Many thanks and if you please could give me a hint about the CTR even here – that would be awesome! ;D

    • Willemien Hallebeek
      Willemien Hallebeek  • 3 months ago

      Hi Lotta! Thanks for your comment and great to hear your efforts are paying off!
      That’s a nice suggestion, I’ll put that on our list of blog topic ideas! CTR does indeed give an indication of how successful a post’s title and description are at getting people to click to your site. But it’s hard to say what would be a good or bad number, because it differs per niche. Hope that helps a bit, stay tuned! ;-)

  8. Daredevil
    Daredevil  • 3 months ago

    I have used Yoast SEO on my site and after one month my site got indexed due to Yoast SEO plugin on the first position on google on keyword daredevilgaming.

    • Willemien Hallebeek
      Willemien Hallebeek  • 3 months ago

      That’s great to hear, well done!

  9. sandy
    sandy  • 3 months ago

    I have a WordPress Site, We update this site regular 6 Month but not grow, what can i do

  10. SUman Gaudel
    SUman Gaudel  • 3 months ago

    Yep, its simplicity, its capability and its popularity WordPress is the great choice. I love it too. I started loving it back in 2014 and ever since I have seen WP growing a lot.

    • Willemien Hallebeek
      Willemien Hallebeek  • 3 months ago

      Hi Suman! That’s nice to hear, thanks for sharing your WordPress love :-)

  11. Aron
    Aron  • 3 months ago

    Thanks for your blog. Yes surely WordPress is very friendly to use can be managed very easily and you have much controlled in it. search engines are love to word press sites. they have multiple themes options and this 100 % optimizable.

  12. David Rintoul
    David Rintoul  • 3 months ago

    I must say that I disagree. Although WordPress is the industry standard and can do lots of things, I wouldn’t list user-friendliness among its strengths.

    It seems to have been cobbled together by different developers at various times with different user interface approaches. Themes and plug-ins provide added functionality, but their interface is inconsistent with WordPress menus and options. The tools work but they are clunky and idiosyncratic.

    For me, it has all of the negative traits of open source development. I use it every day because it’s relatively cheap and it’s the lowest common denominator among bloggers.

    However, it’s frustrating, inconsistent and counterintuitive to use.