To blog or not to blog?

To blog or not to blog?

To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you can cope with them.

Blogging is great for SEO

Adding content on a regular basis should be part of every sustainable SEO strategy. It allows you to rank for new keywords and to keep ranking on those you’re already found for. If you blog regularly, Google will ‘see’ your site as active, alive and relevant. This will definitely help your rankings.

One of the reasons WordPress websites usually are able to rank relatively high in Google is all because of the blogging structure of WordPress. A blogging structure makes it easy for website owners to create new content. The threshold to write is very low! And if you’re writing more often, you will have a higher chance to conquer the competition in Google. Blogging therefore is a very good way to keep creating content and to start ranking in the search engines.

Read more: ‘Blog or vlog?’ »

Blogging is a great marketing tool

A blog will be a great marketing tool for every website. In your blog, you can tell readers about your brand, your products and perhaps also about yourself.

Maintaining a blog will allow you to give readers to get more acquainted with your brand and your products. It is a great way to let your audience in on new ideas or plans you might have.  A blog can be a reason for people to come back to your website. You can interact with your audience in the comments of your blog.

Keep reading: ‘How to handle comments on your blog’ »

Learn how to write awesome and SEO friendly articles in our SEO Copywriting training »

SEO copywriting training Info

Blogging will be a challenge

Publishing content is rather easy with a content management system like WordPress. Writing a great story, unfortunately, is as hard as it was in the Middle Ages. Writing remains a skill. It requires skills from its performer, it requires some basic understanding of language and spelling, it requires some creativity, it requires some thinking and reflecting. And, writing web texts requires some basic knowledge about the internet, SEO and user experience as well. The pitfall of blogging is that people quickly create a lot of crappy content. And in the end, that is not a very good SEO strategy at all.

In order to blog, you need to be able to write a decent text. Check out our SEO copywriting course, one of our eBooks, or our SEO copywriting: the Ultimate guide  if you need some help.

Conclusion: to blog or not to blog?

If you have a website, you should blog. At least every now and then. Blogging is great for SEO and it is an important marketing tool. Above that, it can be great fun!

Read on: ‘Blogging: the ultimate guide’ »

19 Responses to To blog or not to blog?

  1. Ladin
    By Ladin on 29 August, 2016

    I am really interesting in this articles, It give me a new idea and I’d like to know more about it. Many thanks for Share!!!!

  2. PlanetLagu
    By PlanetLagu on 29 August, 2016

    Thank you so much from Indonesia :)

  3. kim
    By kim on 26 August, 2016

    Thank you so much for explaining need to blog or not. You actually clear all my doubts and i deeply understood this topic but i didnot understand this section “competitiveness of the market”. can you please elaborate more on this topic?

  4. Shivang Soni
    By Shivang Soni on 25 August, 2016

    How many blog can i do ? How can i manage time for it

  5. Gary Cooney
    By Gary Cooney on 25 August, 2016

    Great article Marieke, I completely agree that blogging is excellent for SEO both on your website/blog and on quality external sites. The key, as you mention, is it needs to be engaging topics written professionally. If you are not great at writing then use a freelance copywriter combined with your ideas.

  6. zirsakht
    By zirsakht on 25 August, 2016

    great. thanks.
    I’d like to know more this issue.

  7. Ben Popov
    By Ben Popov on 24 August, 2016

    Excellent article, Marieke! I totally agree with you – blogging is great for business and a great fun! I simply love both :-)

  8. Mspro
    By Mspro on 23 August, 2016

    I have a blog but I can’t interesting to write and I don’t have time bloging, but I know that this is important.

  9. Richard Hill
    By Richard Hill on 23 August, 2016

    I love blogging on my website; otherwise, it would just seem like an empty signpost for my customers. Sure not everyone reads my blog, but if I can help one or two people out in the industry, then that’s great!

  10. canopy
    By canopy on 21 August, 2016

    thanks Marieke for tips

    • Kelly
      By Kelly on 21 August, 2016

      I agree, thanks for all the great tips.

  11. Nuno
    By Nuno on 20 August, 2016

    Hi, first of all congratulations for the article. Second I will like to know what kind of articles/blog can one company that sell used apple phones do. Thanks in advanced for your help

  12. Steven J Fromm
    By Steven J Fromm on 20 August, 2016

    Right now I have my blog separate from my website. Do you think this is a good or bad idea? I have heard various pros and cons on this, but what do you think?

  13. Kippy Flur
    By Kippy Flur on 19 August, 2016

    Great article, Marieke! I came across your post while researching for a presentation on blogging that I am giving soon. I love your statement: “Publishing content is rather easy with a content management system like WordPress. Writing a great story, unfortunately, is as hard as it was in the Middle Ages.” I will definitely be quoting you in my talk. Love it!

  14. Matthew Kushinka
    By Matthew Kushinka on 19 August, 2016

    I couldn’t agree more, Marieke. I’ve been blogging for my company’s website for over 4 years, and the frequency of my posts has corresponded almost exactly with our website traffic. That is, when we’ve got blog posts appearing regularly, our traffic goes up. When our posts are more infrequent, we see dips in our traffic.

    Keep hammering home this message: blogging works!

  15. Will Curry
    By Will Curry on 19 August, 2016

    I have issued weekly blogs for 201 weeks. I know that I should complete the SEO hints at the bottom of the entry but I am not doing it correctly as the more changes add the more issues appear below my entrys. I need a definition and plan for Edit Snippet, Focus Keyword, Meta Keywords, Meta Keyword Template so that I can clean up the Analysis at the bottom of the page.

  16. Vi tinh quan 7
    By Vi tinh quan 7 on 19 August, 2016

    How many blog can i do ?

  17. nusantarapost
    By nusantarapost on 18 August, 2016

    Hi.. ! I am buy Yoast plugin news but there is an error in the webmaster because there is no language to Indonesia how to fix it

  18. Karim Mohammadi
    By Karim Mohammadi on 17 August, 2016

    Hi. In the post: “” and section “2.2” the author said that “and on single, post, and category pages, it should be no more than an .” but itself used more than one tags. Why?

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