Google Analytics

The beginner’s guide to – the NEW – Google Search Console

The beginner’s guide to – the NEW – Google Search Console

Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and Google Search Console before. These tools are free to use for everyone maintaining a website and can give you very valuable insights about your website. 

Want to bump your SEO to a higher level? Become a technical SEO expert with our Technical SEO training! »

Technical SEO 1 training Info

In this post, we’ll tell you everything you need to know about the new Google Search Console. However, since not all features are included in the new version yet, we first tell about the features in the new version. After that, we’ll switch back to the old version. Of course, we’ll update this post when more features are migrated. 

Why everyone with a website should use Google Search Console

Google Search Console has been created to easily track the performance of your website. You can get valuable insights out of your Google Search Console account which means that you can see what part of your website needs work. This can be a technical part of your website, such as an increasing number of crawl errors that needs to be fixed. This can also be giving a specific keyword more attention because the rankings or impressions are decreasing.

Besides seeing this kind of data, you’ll get mail notifications when new errors are noticed by Google Search Console. Because of these notifications, you’re quickly aware of issues you need to fix.

Setting up an account

To start using Google Search Console, you’ll need to create an account. Within the new Google Search Console, you can click on ‘add a new property’ in the top bar:

Google search console - add property

However, the actual function of adding a property isn’t included in the new Google Search Console yet. That’s why GSC automatically switches back to the old version where you can add your website:

add a property button

Clicking on the ‘Add a property’ button, you can insert the website you want to add. Make sure you add the right URL, so with ‘https’ if you have an https website and with or without ‘www’. For collecting the right data, it’s important to add the right version:

add a property - collecting the right data

When you’ve added a website, you need to verify that you’re the owner. There are several options to verify your ownership. For WordPress users who use Yoast SEO we recommend using the HTML tag within the ‘Alternate methods’:

HTML tag - Alternate methods

You can easily copy this code and paste it into the ‘Webmaster tools’ tab within the Yoast SEO plugin:

Yoast SEO webmster tools

After saving this, you can return to Google Search Console and click on the ‘Verify’ button to confirm. If everything is ok, you’ll get a success message and GSC will start collecting data for your website. 

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Features in the new version of Google Search Console

Now you’ve set up your account what would be the next step? We don’t think it’s necessary to look into your Google Search Console data each day. Because of the email notifications, you’ll always be aware of errors right away. Below, we’ll explain more about all features. We’ll start with the new version of Google Search Console and we’ll end with the features which aren’t migrated yet. Sometimes you’ll need to switch between the new and the old version of GSC.

Performance

Within the performance tab, you can see what pages and what keywords your website ranks for in Google. In the old version of GSC you could see the data of a maximum of the last 90 days but in the new version, it’s possible to see the data up to 16 months. Keep in mind that the data is available from the moment you set up your account.

If you check the performance tab regularly, you can quickly see what keywords or what pages need some more attention and optimization. So where to begin? Within the performance tab, you see a list of ‘queries’, ‘pages’, ‘countries’ or ‘devices’. Each of those sections can be sorted by the number of ‘clicks’, ‘impressions’, ‘average CTR’ or ‘average position’. We’ll explain each of them below:

Google search console - performance

1. Clicks

The amount of clicks tells you how often people clicked on your website in the search results of Google. This number can tell something about the performance of your page titles and meta descriptions: if just a few people click on your result, your result might not stand out in the search results. It could be helpful to check what other results are displayed around you to see what can be optimized for your snippet.

The position of the search result also has an impact on the number of clicks of course. If your page is in the top 3 of Google’s first result page it will automatically get more clicks than a page that ranks on the second page of the search results.

2. Impressions

The impressions tell you how often your website in general or how often a specific page is shown in the search results. For example, in the GSC account of our own website, Yoast SEO is one of the keywords our website ranks for. The number of impressions shown after this keyword shows how often our website is shown for that keyword in the search results of Google. You don’t know yet what page ranks for that keyword.

To see what pages might rank for the specific keyword, you can click on the line of the keyword. Doing this for the keyword [Yoast SEO], the keyword is added as a filter:

Keyword filter

After that, you could navigate to the ‘Pages’ tab to see what pages exactly rank for this keyword. Are those pages the ones you’d want to rank for that keyword? If not, you might need to optimize the page you’d like to rank. Think of writing better content containing the keyword on that page, adding internal links from relevant pages or posts to the page, making the page load faster etc.

3. Average CTR

The CTR – Click-through rate – tells you what percentage of the people that have seen your website in de search results also clicked through to your website. You probably understand that higher rankings mostly also lead to higher click-through rates.

However, there are also things you can do yourself to increase the CTR. For example, you could rewrite your meta description and make it more appealing. When the description of your site stands out from the other results, more people will probably click on your result and your CTR will increase. Keep in mind that this will not have a big impact if you’re not ranking on the first page yet. You might need to try other things first to improve your ranking.

4. Average position

The last one in this list is the ‘Average position’. This tells you what the average ranking of a specific keyword or page was in the time period you’ve selected. Of course, this position isn’t always reliable since more and more people seem to get different search results. Google seems to understand better and better which results fit best for which visitor. However, this indicator still gives you an idea if the clicks, impressions and the average CTR are explainable.

Index coverage

A more technical but very valuable tab within Google Search Console is the ‘Index coverage’ tab. This section shows how many pages are in the index of Google since the last update, how many pages aren’t and what errors and warnings caused difficulties for Google indexing your pages properly.

Index coverage

We recommend checking this tab regularly to see what errors and warnings appear on your website. However, you also get notifications when Google has found new errors. When you get such a notification you can check the error in more detail here.

Errors that could appear in this section: a new URL that you’ve added is set to no-index, a redirect doesn’t seem to work correctly, Google ended up on a 404 error trying to index an URL. Clicking on the link, you can analyze the error more in depth to see what specific URLs are affected. When you’ve fixed the error you can mark it as fixed to make sure Google will test the URL again:

Submitted URL not found (404)

AMP

Below the ‘Index coverage’ you can find the ‘AMP’ tab. AMP stands for Accelerated Mobile Pages: lightning fast mobile pages. If you’ve set up AMP for your website you can check for errors in Google Search Console. Within this section you can see the valid AMP pages, the valid ones with warnings and errors:

AMP error

Below the chart, the issues are listed. If you click on one of the issues you can see the affected URLs. Just as in the index section of GSC you can validate your fix if you’ve fixed an issue.

Job Postings

Job postings are new in Google Search Console. Within this tab, you’ll be able to list your job openings and to track their performance. If there are any errors, you’ll see them in here. It’s not the most important feature of GSC but it can be valuable for specific companies or websites.

Sitemaps

An XML sitemap is like a roadmap to all important pages and posts on your website. We think every website would benefit from having one. Is our Yoast SEO plugin running on your website? Then you automatically have an XML sitemap. If not, we recommend creating one to make sure Google can find your most important pages and posts easily.

Within the XML sitemap tab of Google Search Console you can tell Google where your XML sitemap is located on your site:

Add a new sitemap

We recommend everyone entering the URL of their XML sitemap into GSC to make Google find it easily. In addition to that, you can quickly see if your sitemap gives errors or if some pages aren’t indexed, for instance. Checking this regularly, you’re sure Google can find and read your XML sitemap correctly.

Missing features in the new version of Google Search Console

As you might have noticed not all features are integrated yet into the new version of Google Search Console. Google explains that this could have 2 reasons: they may have found a better way of presenting the data or they’re still in the process of migrating the feature to the new version. As said before, we’ll update this post when there’s progress made in the migration.

The old version of GSC is still available for everyone. So, why should you switch back to the old version once in a while? We’ll list the features that are missing in the new version, but that seem valuable to keep an eye on, below.

Search appearance

From the ‘Search appearance‘ section of the old Google Search Console, we miss the following features in the new version: ‘Structured data‘, ‘Rich cards‘, ‘Data highlighter‘ and the ‘HTML improvements‘.

If you’ve added structured data to your website we recommend checking the structured data tab of the old version regularly. Here you’ll see if all structured data is recognized by Google and errors will be listed. If you’ve added structured data meant for rich cards, you can check for errors in the rich cards tab. The data highlighter can be used to markup your pages without having to code yourself. You can read more in-depth about Google Search Console and structured data here.

In the last missing feature of the search appearance tab, the HTML improvements, you can easily check, for instance, for duplicate titles or quite short titles which can be improved. These listings can be an easy pick: optimizing your titles and meta descriptions might increase your rankings and CTR.

Search traffic

An improved version of the ‘Search analytics‘ tab is included in the new version of GSC. However, all other features within this tab aren’t included yet. We’re talking about ‘Links to your site‘, ‘Internal links‘, ‘Manual actions‘, ‘International targeting‘ and ‘Mobile usability‘.

Within the links to your site section, you can see how many links from other sites are pointing to your website. Besides, you can see what websites link, how many links those websites contain to your site and lastly, what anchor texts are used most linking to your website. This can be valuable information because links still are very important for SEO.

Within the internal links section, you can check what pages of your website are most linked from other spots on your site. This list can be valuable to analyze regularly because you want your most important pages and posts to get most internal links. Doing this, you make sure Google understands as well what your cornerstones are.

The manual actions tab is the one you don’t want to see anything in. When your site gets hit by a Google penalty, you’ll get noticed in here. If your site is affected by a manual action, you’ll also get a noticed in your messages and by email.

The international targeting tab is important for websites who have pages in different languages and who target people in different countries or regions. When you’ve implemented hreflang to your website, you can check for errors within this section of GSC.

Lastly, the mobile usability tab within this section shows you usability issues with your mobile website or with specific mobile pages. Since mobile traffic is rising all over the world, we recommend checking this regularly. If your mobile site isn’t user-friendly, lots of visitors will leave it quickly. 

Want to learn practical SEO skills to rank higher in Google? Our Basic SEO training is just what you need! »

Basic SEO training Info

Google Index

The index status is already migrated to the new version of GSC. There are 2 reports left in this section: ‘Blocked resources’ and ‘Remove URLs’. The blocked resources tab shows pages which Google couldn’t enter completely. It’s important to remove those blocking elements to make sure Google can ‘see’ your pages completely. In the remove URLs tab, you can add URLs that you want to remove from the search results temporarily.

Crawl

In the crawl tab, you can find the sections ‘Crawl errors’, ‘Crawl stats’, ‘Fetch as Google’, ‘Robots.txt tester’, ‘Sitemaps’ and ‘URL parameters’. It seems that you can find some crawl errors in the new index coverage tag but if we look at our account, we don’t see all crawl errors in the new version. This means that it’s important to check your crawl errors still in the old version of GSC. When you’ve fixed a crawl error you can mark it as fixed. The crawl stats aren’t included yet so you can find those stats in the old version. The crawl stats tell you something about how many pages are crawled per day, how many kilobytes are downloaded per day and how many time was spent downloading a page. If one of the graphs seem to decrease, you know it’s time to do something about it.

The fetch as Google feature gives you the opportunity to see if Google can access a specific page correctly, how it exactly renders the page and if there are blocked resources on the page. You can test your pages both for desktop as for mobile to see the differences between those.

The robots.txt tester is made to add your robots.txt and to test if any errors or warnings seem to appear. You can also add specific URLs to check whether they’re blocked or not.

The sitemaps are already moved to the new version of GSC so it’s time for the last feature of the crawl tab: URL parameters. In the URL parameters section, you can add parameters for your website and ‘tell’ Google how they should be handled. If you want to use this, we recommend reading the guidelines carefully. Don’t just add some parameters to see what happens. This can cause serious problems with your site’s SEO.

Security issues

Last but not least: within the security issues tab you’ll get a notification when your website seems to have a security issue.

Do you already use Google Search Console for your website? If not, we definitely recommend creating an account so you can start collecting data of your website. Do you think something is missing? Feel free to leave a comment!

Read more: How to make your site stand out in the search results »

 


34 Responses to The beginner’s guide to – the NEW – Google Search Console

  1. DM Ghaziabad
    DM Ghaziabad  • 5 months ago

    This post helped me understand the google search console in a better way. Thanks.

  2. Digember
    Digember  • 5 months ago

    The new Google search console is still in still in beta mode and maybe Google will integrate all the features into the new GSC in the coming days. I hope they will introduce some new features too.

  3. Bertan Bengül
    Bertan Bengül  • 5 months ago

    It works great when integrated with WordPress yoast plugin. Try and see. Thanks Yoast for your plain presentation.

  4. Basit Ansari
    Basit Ansari  • 5 months ago

    Thanks for guide me about the new search console.

  5. Tara
    Tara  • 5 months ago

    Hi –
    Thanks for the great article. I’m not seeing a job posting feature in the new or old search console. Is this something that’s coming but not yet released?

  6. Misha
    Misha  • 5 months ago

    great blog!! Google search might be tricky sometimes, mostly with all the adds popping up and taking our attention away! great blog!

  7. Aayush
    Aayush  • 5 months ago

    New Console is good but there are a lot of features missing.Anyways great article.

    • Meike Hendriks

      Hi Aayush, You’re right! They’ll migrate more features in the near future.

  8. Jane Littlewood
    Jane Littlewood  • 5 months ago

    I have learned so much about SEO since I started using Yoast and reading your blogs. Amazing

    • Meike Hendriks

      Hi Jane, Thanks for commenting! Glad to hear our posts are helpful for you!

  9. Doug Reynolds
    Doug Reynolds  • 5 months ago

    On my Performance Tab I only have columns for Impressions and Clicks. I see in your example you have 2 more columns for CTR and Position. How do I make those 2 columns visible?

    • Meike Hendriks

      Hi Doug, Thank you for your question. Above the graph, you should see four blocks with ‘Total clicks’, ‘Total impressions’, ‘Average CTR’ and ‘Average position’. By default, only the first two blocks are selected. Clicking on the other two blocks, they will be added to the list as well:)

  10. Jeffrey Bradbury
    Jeffrey Bradbury  • 5 months ago

    Great article!
    Would you suggest only adding your website once to Search Console?
    Or…
    Do you add both the www. version and the non www version?
    What determines which version of the URL you want to add to Search Console?

  11. Marco |Rankify.nl
    Marco |Rankify.nl  • 5 months ago

    Thanks for the well documented blog. Somehow I’m too much used to the older version, so I will stick to it as long as the newer version doesn’t have the same options and functionality.

    • Meike Hendriks

      Hi Marco, I understand! It’s also a bit confusing that you have to switch between the two in the current situation. I hope they’ll migrate the other features soon so we can get used to the new version:)

  12. Laudine
    Laudine  • 5 months ago

    Hi,

    Thanks for posting this! I learnt some new things i did not know already. The notifications about the errors for example!

    • Meike Hendriks

      Hi Laudine, You’re welcome! Glad to hear that this post was helpful for you.

  13. Daniel
    Daniel  • 5 months ago

    Great review. In Spain there are few features migrated yet. Almost everything is yet to be migrated, but great to see how it will work.

    Thanks.

    • Meike Hendriks

      Hi Daniel, We’ll update the article when other features are migrated! Thanks for commenting.

  14. noorsplugin
    noorsplugin  • 5 months ago

    The new search console looks good. But it’s missing a lot of features from the old search console.

    • Willemien Hallebeek
      Willemien Hallebeek  • 5 months ago

      Hi, Yes it does! But they’re working on getting more old features in the new design.

  15. dailytut
    dailytut  • 5 months ago

    Wonderful Guide. I am bit confused after trying out the new search console. This page is must read to easily go through the new interface. (Y) Thanks Meike.

    Regards,

    Robin.

    • Meike Hendriks

      Hi Robin, You’re welcome!

  16. Thomas
    Thomas  • 5 months ago

    Hello, thanks for all this info.
    I created my Google Search Console account last month, so I already added my website url.
    I want to add the HTML tag within the ‘Alternate methods’ in Yoast SEO. But I could not find the HTML tag. So I deleted my website url in the Google Search Console, and reentered it, but it still does not provide me with the HTML tag. Just goes back to my entry from last month

    Thanks for any advice. I am new to SEO. I am desperate get my site found in Google searches, but I am having no success.

    • Thomas
      Thomas  • 5 months ago

      Fixed. I was able to find the Alternate Methods page.

      • Meike Hendriks

        Hi Thomas, Glad to see you’ve already fixed it yourself!

  17. Anthony
    Anthony  • 5 months ago

    In a previous post from Yoast SEO it was recommended not to have the XML site running on both the Yoast plugin and on GSC, but now you’re saying”We recommend everyone adding their XML sitemap to GSC ”
    kind of confusing.

    • Willemien Hallebeek
      Willemien Hallebeek  • 5 months ago

      Hi Anthony, Your XML sitemap is located on your own site. What we mean is that you can indicate in Google Search Console where it’s located. So you’ll point Google to the one on your site. That way Google can find it easily. We’ll adjust the copy a bit, so it will be clearer!

  18. Freddy G. Cabrera
    Freddy G. Cabrera  • 5 months ago

    Hey Meike!

    The Google Search Console is such a powerful source of helpful data for better SEO. It provides you with the information you need to improve your content and your search engine optimization.

    As a website owner and even blogger, it is helpful and important to get yourself an account and look at data as your traffic and rankings flow in.

    Thank you for sharing these tips!

    Best regards! :D

    • Meike Hendriks

      Hi Freddy, You’re welcome! GSC is indeed a powerful source:)

  19. JL Faverio
    JL Faverio  • 5 months ago

    Hey Meike! Any chance you’ve heard some insider knowledge on when all features from the old GSC will meld with the new?

  20. Analida at ethnicspoon.com
    Analida at ethnicspoon.com  • 5 months ago

    I love Google search console to track my structure data or rich data for my entire site. One other tool I use is the Google structured data testing tool to test all my new blog posts for proper structured data.

    • Meike Hendriks

      Hi, That’s indeed a valuable tool as well! Thanks for sharing.


Check out our must read articles about Analytics