AI and SEO archives

Yoast AI Brand Insights, part of the Yoast SEO AI+ plan now lets you scan how your brand appears in answers generated by Claude. You can see your Claude data alongside ChatGPT, Perplexity, and Gemini, all in one dashboard.  Why Claude is worth paying attention to Think about how your own customers are making decisions …

You prompt ChatGPT with something, and suddenly your brand name shows up in the response. Sounds like a win, right? But before you share the screenshot with your team, there’s one important question to ask: Is your brand being cited or mentioned? As AI search and LLM-driven discovery continue to grow, understanding the difference between …

If you’ve ever opened a new post and immediately closed it again because you had no idea what to write, this one’s for you.  Yoast AI Content Planner is now available for Yoast SEO Premium users. Open a new post in your WordPress editor and you’ll find five relevant post ideas waiting for you, built from your existing site content. Pick one and …

In our Rethinking SEO in the age of AI article, we briefly explored how AI might move beyond simple prompt-and-response interactions. One emerging direction is agentic AI. Systems that can take action, not just generate answers. While this space is still evolving, we’re already seeing early signs of tools that can identify gaps, suggest improvements, …

For a long time, we defined SEO success by rankings and traffic. If you reached the top of the search results and brought people to your site, you did your job. That approach worked when discovery was linear, and search engines were the primary gatekeepers. But modern search behavior does not stop at discovery. Users …

AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the best options everywhere. We see that traditional SEO isn’t enough anymore. Today, it’s possible to rank …

You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to potential customers.  AI tools don’t browse your whole store the way a search engine does. They grab what they can find, quickly, and fill in the gaps. For a store with a large catalog, …

AI search is changing how visibility works. Users are getting direct answers instead of clicking links, which means fewer chances to drive traffic. In this shift, AI citations are becoming the new gatekeepers, deciding which sources get featured in answers. Over the past year, search has moved from ranking pages to selecting sources, pushing us …

For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is changing quickly. Tools like ChatGPT, Perplexity, and Gemini are introducing a new layer between users and search engines, where answers are generated and synthesized rather …

Imagine a web ecosystem where not just humans but AI agents communicate with websites, going beyond traditional browsing. Unlike conventional web experiences, where people click, scroll, and search, AI agents can navigate, interpret, and even perform tasks autonomously on your site. This is not a futuristic concept. It is already unfolding. This is the emergence …