Most people find it difficult to go from reporting the basic stuff in Google Analytics, like pageviews and sessions, to analyzing data. Drawing valuable and actionable conclusions based on data is even more challenging. Everyone searches for ways to do this, and learns while doing so. Here, I want to discuss a metric in Google Analytics …Read: "What is Page Value in Google Analytics?"
Annelieke's Analytics archives - Page 2 of 2
Don’t you ever just wonder which pages people look at after they land on your site? How do people click through your website? How do they navigate? Questions like these can be answered with the use of Google Analytics. In this post, I want to show you a very cool feature called: Users Flow. What is …Read: "Users Flow in Google Analytics"
Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the …Read: "Email performance in Google Analytics"
The Audience data in Google Analytics beholds a lot of interesting data about your users. Not only does it provide you information about from which country they’re coming or the language they’re using, but it also gives insight in the device they’re using when visiting your site and the browser they’re using for doing that. And …Read: "Technology report in Google Analytics"
Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete …Read: "What are dimensions and metrics in Google Analytics?"
When browsing through the ‘Behavior’ section in Google Analytics, you’ll come across the term ‘pageviews’ a lot. And you might think that the more pageviews a page has, the better. But is that actually true? What’s a pageview exactly and can pageviews help you understand your site and audience better? Find out in this post! What …Read: "What are pageviews in Google Analytics?"
I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term …Read: "What are sessions in Google Analytics?"
Google Analytics is a powerful tool. However, it does take quite some time to get used to it, which is why many people are missing out on a lot of functionalities. They simply don’t know some options exists. So today, I’ll explain a feature that I find very useful: Google Analytics dashboards. Here, you’ll read what they …Read: "How to create and use dashboards in Google Analytics"
At Yoast, we’re known for giving you numerous tips to improve your site’s SEO. However, how do you know whether those tips are actually working for you? There are a number of tools out there that can help you track your SEO, but most of them will cost you money. And, in the end, it’s obviously just …Read: "Tracking your SEO with Google Analytics: a how-to"