SEO tasks: Creation and prioritization

It can be daunting to start in search engine optimization, I can imagine. There’s so much to do, ranging from the more technical SEO tasks to more general SEO tasks and content optimization. I can create a list for your website, or for your online shop, but you might find it hard to decide where to begin. In this post, I will share some approaches to creating and prioritizing your SEO task list.

SEO tasks: What to address first

Most website owners want quick wins, but I’ll go into that later. First, we need to address some low hanging SEO fruit.

What to address first?

The first of your SEO tasks is to check if both Google and other search engines can reach all relevant pages. Is there a noindex blocking any of your valuable pages? Use, for instance, Screaming Frog (entire site) or Quix (on a page level).

How’s your speed?

Do a quick check in Google PageSpeed Insights or for instance WebPageTest.org and see if browser caching and compression are used the right way. Compression can really improve your speed. Keep in mind that the rules of this game change slightly if your site is on HTTP/2.

Are you focusing on the right keywords?

Check your internal search logs (more on internal search). If any keywords surface on a regular basis, create a page for these keywords.

That’s three checks for you that can easily be done and certainly impact your SEO. There’s obviously more. Let’s start with the basics.

Cover your basics: Tell the right story

It is absolutely fine to go all out and fix all things related to SEO at once, but as we’ll probably agree, that might not be the best experience for you. It might be better to install our plugin and take our Yoast SEO plugin training and focus on what you want to tell your audience first. Depending on the outcome of that process, you can decide on further optimization.

This means that you need to look at proper keyword research and a good site structure for your website. Plus, content SEO. I linked three very nice ultimate guides for you there :) Please go and read these. With the insights these guides will give you, you can quickly create some related SEO tasks and start working on these.

Any structured data needed?

If you have set up all the right content, you have probably noticed that some of that content is presented, or ordered, in the same way. As the list of schema.org data grows, you might have struck onto something you can serve to search engines in a more structured way as well.

Please read up on how structured data is done the right way, and adjust your templates accordingly. No time to read up? We have a course for that as well: our structured data course.

By the way: Yes, I am linking some products in that post. Our mission, SEO for Everyone, makes that we have a lot of products that help you optimize your website in the most convenient way possible. Just trying to give you shortcuts here.

Further SEO tasks and maintenance

Further (technical) optimization can contain optimizing speed even more, crawl optimization and might even include getting some high-quality backlinks for your site. This is probably where the hard work starts. SEO tasks will surface unstructured from now, and new developments in search engine algorithms might require you to change the way you prioritize your SEO tasks. That’s not always a bad thing, although it can be frustrating, right?

You can find a lot of information about this process on our SEO blog. We will keep you updated, and will give you handy tips and links to further optimize your website. Please feel free to comment below if you have any questions about your current SEO tasks, what to address first or where to start in any other process after dealing with the tasks mentioned above. We’re happy to help you.

Read more: How to do an SEO audit: part 1 »

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10 Responses to SEO tasks: Creation and prioritization

  1. laurajason
    laurajason  • 10 months ago

    Hi Michiel, yesterday I have ask you a question about the link on my comment from I March 2018 on your article “Creation and prioritization”!
    I haven’t see a answer!
    Can you please answer me!
    Laura Jason

  2. StablX
    StablX  • 10 months ago

    Interesting, i see there were 2 things which taken it to the next level. The schema implementation and the crawl optimization is something left by most of digital marketers. Thank you for sharing.

  3. Freddy G. Cabrera
    Freddy G. Cabrera  • 10 months ago

    Hey Michiel!
    Taking care of these search engine optimization factors are very important for better search engine rankings. We’re blessed to have such helpful SEO tools these days that can help up analyze our entire site on a deeper level.

    Thank you for sharing the SEO audit tools here. I haven’t heard of screaming frog before, so I’ll be using it now.

    Thanks, again!

    Best regards! :D

    • Melina Reintjens
      Melina Reintjens  • 10 months ago

      Thanks, Freddy! Hope you enjoy the new tool in your SEO toolkit! :-)

  4. Blue Dot Signs
    Blue Dot Signs  • 10 months ago

    It’s hard for me to Stature the right points as we have read the thousands of blogs for right optimizations and found the different opinions on each. Nevertheless, we have to optimize the site and we had that already!!! Now, I’m hoping for the best as always.

  5. Marcelo Goff
    Marcelo Goff  • 10 months ago

    Screaming Frog is the great tool to analyze my site !
    Very useful SEO Tasks list !

  6. Basit Ansari
    Basit Ansari  • 10 months ago

    Thank you so much for telling me amazing guide.

  7. Jody Flores
    Jody Flores  • 10 months ago

    Optimizing my website has been very time consuming and i’m hoping i have all the right keywords for my product. A lot of blogs about website optimizations tell us different things and different ways so it’s hard to figure out which is the best way. Don’t get me wrong, I have learned a lot from blogs on how to even learn how to implement a website but they all have their own opinions and every website is different.

    • Melina Reintjens
      Melina Reintjens  • 10 months ago

      Hi Jody! I can imagine it’s hard to figure out what to do sometimes, with all the information out there! But hang in there, things’ll get easier as you’re learning and in time, you’ll get a better feel for what works for your website. Good luck! :-)

  8. laurajason
    laurajason  • 10 months ago

    Hi, Michiel, I have recently registered on your site and I have also read with interest your latest Post “SEO Tasks: Creation and Prioritization”. This Post is very us full for me because I’m busy to upgrade my website! I was really lost but know with your guidance I think I can work out!
    Thank you for your inside info and keep up your positive work.


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