Next to Google getting a new logo, there was also actual news this week. Like… Google increased the height of its search box. Yes, really. Shocking, right? There’s more: Do you have app interstitials? Drop them. If you run a site that has an app interstitial, a popup asking the user to install your iPhone / Android …Read: "App interstitials, snippets & knowledge panel"
SEO blog archives - Page 84 of 91
Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google …Read: "Alphabet, CTR and Local"
As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by …Read: "Use Social Media to increase your sales"
We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? …Read: "Multivariate testing: what it is and when to use it"
First things first: I type this as I’m getting ready for a holiday, so the next weekly SEO recap will be on August 21st. Luckily, Google released Panda this week, so I can cover it now. And there’s more, including a statement by Google about the new top level domains. Let’s dive in: Google Panda 4.2 Google has …Read: "Google Panda 4.2"
We’ve written a few posts on how to set up your A/B tests. However, the setup of your A/B tests is only the first step, obviously. Once you’ve set up a test and you’re getting some results, what should you do then? In this post I’ll be explaining how you can interpret your A/B test …Read: "Interpreting your A/B test results"
We’ve just released a major release of Yoast SEO, bringing it up to version 2.3. This new version of Yoast SEO helps you optimize your site and keep it optimized. It shows errors straight from Google’s Search Console, and points you at posts that need work. But first of all, we’ve changed the name! WordPress SEO …Read: "Yoast SEO 2.3"
I’m a bit feisty this week. I apologize upfront. We’ve been doing tons of website reviews after last month’s sale and it had me quite busy. But there’s good news this week if you’re looking for a job as an SEO: here’s your chance! Google is hiring one. SEO’s all over the web had fun with …Read: "Newsflash!"
Writing a good blog post all starts with thinking. You should think about what you want to say and to whom you want to say it. It is important to realize, that proper writing takes some time. In order to write a good, readable piece, you will have to follow three steps: All writing begins …Read: "Preparing your blog post"
It’s all about Google today, sorry, so let’s be quick about it. Luckily, we’re allowed to forget about Yandex now, sorry, bad pun, I know. Let’s get on with it: Is Google’s webmaster communications failing? We’ve “lost” Matt Cutts as a spoke person to the SEO community about a year ago. Some other Googlers have stepped …Read: "All about Google"