SEO blog archives - Page 84 of 88






Conversion rate optimization: hypothesise first, then test

19 June 2013 | 32 Comments | Thijs de Valk

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …

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Want SEOs to lose their job? Start doing yours!

11 December 2012 | 61 Comments | Joost de Valk

This morning, an article by Paul Boag was published on Smashing Magazine that got a few SEOs, including myself, all riled up. As Bill Slawski pointed out in the comments, Paul has written articles on SEO before. Paul, whom I respect tremendously for his web development work, obviously doesn’t “get” SEO and has evidently had …

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