SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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Search and SEO in 2018

25 November 2017 by Joost de Valk » - 22 Comments


2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the »

Categories: Content SEO, Technical SEO
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Ask Yoast: Yoast SEO premium features explained

24 November 2017 by Joost de Valk » - 5 Comments

Ask Yoast: dealing with holiday gift sets after the holidays

As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, »

Categories: Content SEO, Technical SEO
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Stop pleasing Google!

24 November 2017 by Michiel Heijmans » - 23 Comments

Stop pleasing Google

Over the last couple of months, I attended some events, for instance, our own YoastCon, which was awesome! The thing that kept echoing in my head was the vast misunderstanding a lot of people have about websites and Google. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should »

Category: Content SEO
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Welcome to the new Yoast Academy

23 November 2017 by Melina Reintjens »

Academy Yoast

Yoast’s mission is SEO for everyone, and one way we work towards that is by providing knowledge on all aspects of SEO to everyone. Our blog has a wealth of knowledge, but it can be quite overwhelming: where to start? To help people easily learn all about a particular aspect of SEO, we also offer »

Category: Announcements

5 SEO questions you were afraid to ask

23 November 2017 by Michiel Heijmans » - 13 Comments

SEO facts and fiction

Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there »

Category: SEO basics

Analytics: 5 tips to measure your Black Friday success

22 November 2017 by Annelieke van den Berg » - 5 Comments

Cohort analysis in Google analytics

Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce »

Category: Analytics

SEO basics: What is Googlebot?

21 November 2017 by Edwin Toonen » - 14 Comments

googlebot prevent your site being indexed

Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to »

Category: SEO basics

The ultimate guide to content SEO

20 November 2017 by Marieke van de Rakt » - 29 Comments

content SEO

Content SEO is a major aspect of an SEO strategy. Without content, it is impossible to rank your site in search engines. It is, therefore, crucial to write and structure quality content! This ultimate guide covers the most important topics for content SEO. What is Content SEO? Content SEO encompasses all the aspects that have »

Category: Content SEO

Ask Yoast: Changing URL structure and rankings

17 November 2017 by Joost de Valk » - 14 Comments

Ask Yoast: dealing with holiday gift sets after the holidays

If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your »

Category: WordPress
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SEO Basics: What is conversion?

16 November 2017 by Michiel Heijmans » - 5 Comments

eCommerce usability: the ultimate guide

First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, »

Category: SEO basics