Blog SEO: how to make people stay and read your post

29 September 2015 | 9 Comments Marieke van de Rakt

When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five …

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Blog SEO: how to make people stay and read your post



Multivariate testing: what it is and when to use it

5 August 2015 | 3 Comments Thijs de Valk

We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? …

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Multivariate testing: what it is and when to use it



Optimizing your mobile content

25 June 2015 | 13 Comments Michiel Heijmans

Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers, since this is an important part of mobile …

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Optimizing your mobile content


Introducing Yoast Comment Hacks

16 June 2015 | 92 Comments Joost de Valk

Comments are awesome, but the WordPress comments system is sometimes slightly lacking. Several large sites have, in the first few months of this year, announced they were no longer allowing comments. We, at Yoast, don’t understand that. We’ve found that there’s huge value in discussing our posts with our community. Over the years, we’ve made several plugins that all …

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Introducing Yoast Comment Hacks