16 August 2016
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Marieke van de Rakt
To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you …
Read: "To blog or not to blog?"
21 July 2016
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Michiel Heijmans
Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens …
Read: "Insights in Instagram analytics"
14 June 2016
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Marieke van de Rakt
In Yoast SEO, you’ll find readability checks to help you make your text easy to read. Here, we’ll explain our choices while developing all these checks. What was our methodology, why did we include these checks in the readability analysis? And how did we set them up? Want to know if the readability analysis works in …
Read: "How we built the Yoast SEO readability analysis"
13 April 2016
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Marieke van de Rakt
Social media like Facebook allow you to reach people that might be interested in your stuff. You’ll reach people who like your Facebook page, and you might even reach the friends of people who like your Facebook page. Some posts, however, seem to be much more successful than others. Why do some of your posts …
Read: "How to optimize your Facebook reach"
12 April 2016
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Thijs de Valk
We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost …
Read: "Shopping cart abandonment"
16 March 2016
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Michiel Heijmans
There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First …
Read: "How to optimize your real estate site"