5 October 2015
|
Joost de Valk
We quite often find sites that have become a victim of Google Panda’s algorithm, or run the risk of getting “Pandalized”. A site runs the risk of being hit by Panda when it has a lot of low quality pages. In this post I want to give you some quick insights into what Google Panda is and …
Read: "Google Panda & low quality pages"
29 September 2015
|
Marieke van de Rakt
When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five …
Read: "Blog SEO: how to make people stay and read your post"
9 September 2015
|
Joost de Valk
Today I’m proud to announce the first step in Yoast SEO going cross-platform. We’ll release the first version of Yoast SEO for Drupal on September 23, 2015. This brings the core functionality of Yoast SEO to the users of Drupal 7. This core functionality includes management and optimization of content and meta data (like titles and …
Read: "Yoast SEO… for Drupal"
11 August 2015
|
Michiel Heijmans
As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by …
Read: "Use Social Media to increase your sales"
5 August 2015
|
Thijs de Valk
We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? …
Read: "Multivariate testing: what it is and when to use it"
22 July 2015
|
Thijs de Valk
We’ve written a few posts on how to set up your A/B tests. However, the setup of your A/B tests is only the first step, obviously. Once you’ve set up a test and you’re getting some results, what should you do then? In this post I’ll be explaining how you can interpret your A/B test …
Read: "Interpreting your A/B test results"
21 July 2015
|
Joost de Valk
We’ve just released a major release of Yoast SEO, bringing it up to version 2.3. This new version of Yoast SEO helps you optimize your site and keep it optimized. It shows errors straight from Google’s Search Console, and points you at posts that need work. But first of all, we’ve changed the name! WordPress SEO …
Read: "Yoast SEO 2.3"
25 June 2015
|
Michiel Heijmans
Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers, since this is an important part of mobile …
Read: "Optimizing your mobile content"
18 June 2015
|
Michiel Heijmans
With the current trend of larger and larger header images being used on homepages, there is one thing that seems to be forgotten a lot: the purpose of a website. How often have you found yourself browsing a website, to find out only after a couple of minutes what it is the website owner wants …
Read: "Focus on Clarity First"
16 June 2015
|
Joost de Valk
Comments are awesome, but the WordPress comments system is sometimes slightly lacking. Several large sites have, in the first few months of this year, announced they were no longer allowing comments. We, at Yoast, don’t understand that. We’ve found that there’s huge value in discussing our posts with our community. Over the years, we’ve made several plugins that all …
Read: "Introducing Yoast Comment Hacks"