Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword …Read: "Importance of keyword strategy"
After creating a redirect, at some point, it might happen that you want to use the exact URL of that post or page again. Or perhaps you decide that you’d like to cancel that redirect after some time. Maybe redirecting that post or page was a mistake, or the post or page contains valuable content again. In …Read: "Can I cancel a 301 or 410 redirect?"
Traditionally, you will use a robots.txt file on your server to manage what pages, folders, subdomains, or other content search engines will be allowed to crawl. But did you know there’s also such a thing as the X-Robots-Tag HTTP header? Here, we’ll discuss the possibilities and how this might be a better option for your …Read: "What’s the X-Robots-Tag HTTP header? And how to use it?"
A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to …Read: "Performance optimization in an HTTP/2 world"
Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process, you might face the question if you should change or keep your URLs. …Read: "Change URLs when relaunching website?"
After months of hard work, we are ready to show Yoast SEO 4.0 to the world. In this version, we’re shipping an awesome Premium feature that many of you will find very, very helpful. We’ve figured out how to make the search for related posts to link to, fast and faultless. In this post, we’ll …Read: "Yoast SEO 4.0: lightning fast internal linking"
Discounts are something everybody uses, especially when you want people to buy a certain product. Discounts are everywhere, and you have probably noticed there are a lot of different ways to give that discount. In this article, we’ll go into the psychology of discounts and what kind of discounts work best for most people. But let …Read: "The psychology of discounts"
Something that’s always up for discussion is how to load new content on your archive, category or search results pages. You can do this in a number of ways. You can list a certain amount of posts or products and add a ‘next’ link at the bottom of that list. You can add a ‘load more’ button at …Read: "Pagination or infinite scrolling: which is best for SEO?"
A common practice for many blogs is to use date-based archives for their archive pages. These long lists of links, sorted by month and year, group posts that were made during that period. Although this initially might make sense, it can have an adverse impact on your archive pages’ SEO. Your archives could be an …Read: "Archive SEO: archive by topic, not by date"
It’s high time for a new release of our SEO plugins. Since moving to a two-week release schedule, we’ve fixed more bugs than ever and added some awesome new features. With version 3.9, we are gearing up for the big four-oh. In that last release of this year, we will add something remarkable. But let’s not …Read: "Yoast SEO 3.9"