What’s the X-Robots-Tag HTTP header? And how to use it?

3 January 2017 Joost de Valk

Traditionally, you will use a robots.txt file on your server to manage what pages, folders, subdomains, or other content search engines will be allowed to crawl. But did you know there’s also such a thing as the X-Robots-Tag HTTP header? Here, we’ll discuss the possibilities and how this might be a better option for your …

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What’s the X-Robots-Tag HTTP header? And how to use it?

Performance optimization in an HTTP/2 world

22 December 2016 | 28 Comments Joost de Valk

A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to …

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Performance optimization in an HTTP/2 world

Change URLs when relaunching website?

16 December 2016 | 4 Comments Joost de Valk

Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process, you might face the question if you should change or keep your URLs. …

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Yoast SEO 4.0: lightning fast internal linking

13 December 2016 | 83 Comments Joost de Valk

After months of hard work, we are ready to show Yoast SEO 4.0 to the world. In this version, we’re shipping an awesome Premium feature that many of you will find very, very helpful. We’ve figured out how to make the search for related posts to link to, fast and faultless. In this post, we’ll …

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Yoast SEO 4.0: lightning fast internal linking

The psychology of discounts

12 December 2016 | 3 Comments Thijs de Valk

Discounts are something everybody uses, especially when you want people to buy a certain product. Discounts are everywhere, and you have probably noticed there are a lot of different ways to give that discount. In this article, we’ll go into the psychology of discounts and what kind of discounts work best for most people. But let …

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The psychology of discounts

Pagination or infinite scrolling: which is best for SEO?

7 December 2016 | 22 Comments Michiel Heijmans

Something that’s always up for discussion is how to load new content on your archive, category or search results pages. You can do this in a number of ways. You can list a certain amount of posts or products and add a ‘next’ link at the bottom of that list. You can add a ‘load more’ button at …

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Pagination or infinite scrolling: which is best for SEO?