Conversion Rate Optimization

Conversion Rate Optimization

We write a lot about conversion rate optimization because it goes hand in hand with SEO and Usability. You want to make sure that all those visitors you’re getting on your website are actually doing what’s best for your business. And that’s exactly what conversion rate optimization is about.

And if you do it well, you just might find it’s one of the most lucrative optimization tactics out there.

Why are people (not) buying my products online?

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in…

Conversion Review Giveaway: The Outcome

Two weeks ago, we did a Facebook free giveaway for a Conversion Review. The lucky winner was the webshop Indigobox Jewels. In this post, I’ll highlight a few of the most important things we’ve come across during the review. I’ll first go through the website as if I were a visitor who wants to buy something.…

Shopping Cart Abandonment

Ever since we’ve optimized our checkout page, we’ve been keeping track of our shopping cart abandonment. So this, added by a request from Joost, compelled me to write a post on that very subject: shopping cart abandonment. So I started doing some digging, as I always do. And during this digging, I came across a few…

Why we’re offering Conversion Reviews

As of January 2nd we’re offering Conversion Reviews, in which we review your website and give you a list of improvements to increase your conversion rates. We’ve come to the conclusion we needed to offer these Conversion Reviews as a result of my own activities within Yoast, as well as our experience with the Website…

Should you test that?

Why testing is not always the right way to start optimizing your conversion. Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go.  Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every…

Checkout field validation tips and tricks

Our previous post discussed what we did to improve our checkout page. In this post I’ll share with you some of the technical work we did in that process and mostly: the libraries and techniques we used for checkout field validation. We’ve tried several libraries in the process but settled on these as they were…

How we built a Checkout Page we’re proud of

Our checkout page caught our attention, because it simply looked shit. There was no clarity, no images, not anything to make it look anything close to appealing. It was basically just a bunch of text. So that’s the first thing we wanted to change. We wanted to make it actually look like a cart and…

Science of Conversion Rate Optimization

In a previous post, Thijs made quite a fuss about how many conversion-testers do not know their business. He stated that both the execution as the interpretation of testing showed serious flaws. His major point was that the way we deal with this conversion-testing is not scientific. At all. Time to define scientific. Time to…

Why your tests aren’t scientific

I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish…

Planning and checking your Conversion Rate Optimization

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…