Conversion rate optimization: hypothesise first, then test

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioural science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people…

7 ways to Increase Sales by creating Trust

The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain…

Useful Link Roundup

I’ve been awfully busy the last few days, but still a few interesting things came flying by: My buddies at Conversion Rate Experts released an article on their blog today which really rocks: Understanding your visitors. Bloglines apparently fixed their “Crawler problem”, according to their news page, and that boosted the RSS readership for this…

More conversions on a lower budget

As you know I’ve recently started working at OrangeValley, for which we’ve just launched the new site (Dutch, english full version coming soon). As a young and very enthusiastic company, we can be very honest about it: we’ve got room for clients. “Us” is a group of highly experienced web marketing consultants. Some of you,…

Know your customer!

The next session for today is by Tony Pybuss and a bit of talk by Jason Duke who are talking about knowing your customer’s values, and how you can use that info in search and conversion optimization. Tony is teaching marketing here, and it’s great,

Conversion Rate Experts!

I’m now in the session of my good friends Karl and Ben from Conversion-Rate-Experts, whom I met beginning of this year at Dave‘s SEOdays. They talk about multivariate testing, and I have seen the presentation before, but these guys are still amazing! I was talking to Ben earlier and he said “we have actually never…