Content SEO archives

Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt - 11 Comments

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

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improve your SEO strategy


Why you should actively avoid the passive voice

7 November 2017 by Jesse van de Hulsbeek - 35 Comments

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. …

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avoid the passive voice




Create a website with SEO in mind: Content optimization

20 October 2017 by Michiel Heijmans - 23 Comments

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both …

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Create a website with SEO in mind: Content optimization


Orphaned content filter – new feature in Yoast SEO premium

10 October 2017 by Marieke van de Rakt - 26 Comments

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important …

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Find and fix your orphaned pages

Holiday season SEO: start preparing NOW!

9 October 2017 by Michiel Heijmans - 11 Comments

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out …

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