Content SEO archives

How to incorporate cornerstone content

yoast SEO

Cornerstone content should be informative, fun to read and extremely well written. These articles should reflect your business or the mission of your business. Once you have written such awesome content, you would like search engines to notice these pages. You should thus make sure your internal linking structure shows Google that your cornerstone page »

Category: Content SEO
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What type of content should a cornerstone article be?

11 June 2015 by Marieke van de Rakt »

Cornerstone content is a very important aspect of your SEO strategy. You have to create a few really awesome pages and optimize these pages for your most important keyword. Subsequently, you should link to these very awesome pages with your other pages and blogs (focusing more on long tail keywords). In this blog post, I »

Category: Content SEO
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Phantom Quality Panda and Google Search Console

22 May 2015 by Michiel Heijmans » - 22 Comments

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might »

Categories: Analytics, Content SEO
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Website maintenance: How to clean up old posts & pages

13 May 2015 by Joost de Valk » - 34 Comments

website maintenance clean up old posts

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should »

Categories: Content SEO, Technical SEO
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Using category and tag pages for SEO

1 May 2015 by Joost de Valk »

category seo

At Yoast, we often see that a site’s category / tag structure is completely unmanaged. Even large news sites suffer from over-usage of tags and categories. Tags and categories are both examples of a taxonomy system. By default a WordPress site has these two, but you can add more. When used correctly, a good taxonomy »

Category: Content SEO
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Smart alternatives to dangerous link building strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on »

Category: Content SEO
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Our second eBook: Content SEO

3 February 2015 by Joost de Valk » - 32 Comments

Content SEO eBook

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke »

Category: Content SEO
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Writing for your blog: the text objective of your blogpost

6 January 2015 by Marieke van de Rakt »

text objective and purpose

I previously wrote posts about the structure and about the style of your post. In this post, we will focus on the purpose of your text. A lot of people forget to properly formulate the purpose of their blog post or article. This is unfortunate, because if you do not properly define the aim of »

Category: Content SEO
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Practical tips to set up a clear text structure

10 December 2014 by Marieke van de Rakt »

It pays off to think about the structure of your piece before you start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text structure. How »

Category: Content SEO
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Obtain an attractive writing style!

25 November 2014 by Marieke van de Rakt »

Blogging tips for web shops

Some of us are natural writers. They are able to write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Attractive writing is a matter of talent, but practice sure helps! In this blog post I will give five tips you can use to upgrade the style of your text »

Category: Content SEO
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