Content SEO archives

Related posts need to make sense, not just be there

14 October 2016 by Michiel Heijmans - 10 Comments

Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for …

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Related posts

Why every content SEO strategy should start with keyword research

12 October 2016 by Marieke van de Rakt - 6 Comments

The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. If you optimize for terms that are much too competitive to rank for, you won’t be found either. In this post, I explain why you …

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start with keyword research

Keep your content fresh and up to date!

How do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas for blog posts seems the biggest challenge of blogging. However, you want your existing posts to show up-to-date content as well. And that could well be an even bigger …

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Fresh content

Ask Yoast: Include taxonomies in XML sitemap?

30 September 2016 by Joost de Valk - 1 Comment

Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask Yoast, we explain whether you should, and why! Our support team received the following question …

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Ask Yoast: Links to PDF files

23 September 2016 by Joost de Valk

If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, data sheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some …

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5 SEO copywriting mistakes you should avoid

21 September 2016 by Marieke van de Rakt - 8 Comments

Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there. You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll …

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don't make these seo copywriting mistakes

Interview with Boris Veldhuijzen van Zanten (TNW)

16 September 2016 by Willemien Hallebeek - 2 Comments

Now this is a quote we love: “…being patient and providing quality pays off…“. It’s one of the lessons Boris Veldhuijzen van Zanten, co-founder of The Next Web (TNW), shared with us in this interview. TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers …

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Interview Boris Veldhuijzen van Zanten

Tagging posts properly for users and SEO

14 September 2016 by Joost de Valk - 7 Comments

Tags for a post can be hard to choose: in this post I’ll explain why they’re important and how to choose them. One of the hardest things as your site becomes bigger is creating and maintaining a site structure that actually makes sense. Tags and categories can help create that structure, allowing people to easily …

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7 keyword research mistakes you should avoid

13 September 2016 by Marieke van de Rakt - 17 Comments

Keyword research should be the first step of every SEO strategy. Thinking about the words you want to rank for is really the first and foremost step you need to take. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll talk you …

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avoid these keyword research mistakes


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