Content SEO archives

The temptation of the green bullet in Yoast SEO!

23 September 2014 by Marieke van de Rakt »

The temptation of the green bullet in Yoast SEO

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content.  I genuinely believe that the »

Category: Content SEO
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RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk » - 105 Comments

Google panda

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less »

Categories: Analytics, Content SEO
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Intelligent site structure for better SEO

9 February 2011 by Joost de Valk »

Search engines are still one of the most important traffic drivers to sites these days, which is why Search Engine Optimization (SEO) is incredibly important. While SEO is often thought to be just a set of some technical tricks – and as a professional SEO, I confess to spending a lot of time with clients »

Category: Content SEO
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Duplicate content: causes and solutions

9 December 2010 by Joost de Valk »

Duplicate Content issues for websites

Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.

Categories: Content SEO, Technical SEO
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The basis of keyword research

16 September 2010 by Joost de Valk » - 103 Comments

The basis of keyword research

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. As an SEO, I use keyword research to determine what we should »

Category: Content SEO
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The heading structure for your blog

2 September 2010 by Joost de Valk » - 45 Comments

why heading use is important

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you »

Categories: Content SEO, WordPress
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From your site’s goal to its structure

1 June 2010 by Joost de Valk »

site structure for SEO

Your site’s structure is closely related to the purpose you have for your site. This goal should determine the keywords you want to be found for, and your keywords, in turn, are influencing the structure of your site, and its taxonomies. Thinking about keywords, site structure and taxonomies can be a bit daunting, but just dive »

Category: Content SEO
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B2B Content SEO

22 July 2008 by Erik-Jan Bulthuis » - 14 Comments

Small business tips

This is another guest post by my Onetomarket colleague Erik-Jan Bulthuis. In the first part of this series about B2B SEO, we spoke about an online strategy for B2B websites. We named some differences between B2B and B2C websites. We also determined the kind of content a B2B website needs. This article dives deeper into »

Category: Content SEO
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