Ranking in your own country is one thing, ranking around the globe is quite another thing though. It poses other challenges. Let’s say you’re organizing trips for tourists who visit your country, how to reach those tourists? In this Ask Yoast, I’ll explain what’s essential for your global SEO strategy. We received the following question from …Read: "Ask Yoast: How to rank globally"
Content SEO archives
When we say “related posts for WordPress“, we say “bad performance”. Without using an external service like ElasticSearch, it’s practically impossible to have related posts work fast in WordPress. That’s why we’ve always stayed away from including any related posts plugin on our site. It’s also the reason we haven’t tried to come up with a solution ourselves before. In the …Read: "We’ve created the fastest related posts ever"
Links are valuable for search engines. Therefore, it’s important to understand how Google and other search engines use links. They use the number of links pointing to a webpage to determine how important that page is. Not only external links could help in the ranking of a page in Google, but the internal links could help …Read: "Ask Yoast: How many (internal) links on a page?"
According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …Read: "Interview with Maile Ohye (Google)"
As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you …Read: "Ask Yoast: SEO tactics for link building"
Do you want to increase click-through rates to your posts or pages? Craft great excerpts! In this video Joost explains why excerpts are important.Read: "Ask Yoast: Importance of using excerpts"
You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – …Read: "Should you blog about Justin Bieber?"
Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory. In this post, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content. Holistic SEO At Yoast, we do not …Read: "How to write a high-quality and SEO-friendly blog post"
If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine …Read: "Use Yoast SEO to make your content findable"
You did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles on your site? This is an issue a lot of our site review customers struggle with. The answer is quite …Read: "Ask Yoast: How to get most out of cornerstone content"
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