Content SEO archives

SEO copywriting and writing for sales

16 February 2017 by Marieke van de Rakt - 6 Comments

Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your …

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copywriting for seo and sales

Ask Yoast: stop words in your focus keyword?

13 February 2017 by Joost de Valk - 3 Comments

If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have …

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Ask Yoast stopwords in focus keywords

Is my website over-optimized?

9 February 2017 by Marieke van de Rakt - 10 Comments

Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, …

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green bullet yoast SEO

My post ranks, but I don’t get any traffic

7 February 2017 by Marieke van de Rakt - 14 Comments

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to …

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post ranks no traffic

Meta description for search & social

2 February 2017 by Joost de Valk - 6 Comments

Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that …

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How to create the right meta description


My bullets are green, but my post doesn’t rank?!

25 January 2017 by Marieke van de Rakt - 11 Comments

The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has …

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green bullet no ranking

Yoast internal linking: the making of

19 January 2017 by Irene Strikkers - 3 Comments

A few weeks ago, we added Yoast internal linking to Yoast SEO Premium for English. We released the same feature for German earlier this week. In this post, I’ll explain how the earlier released Insights laid the groundwork for this feature, how we compose the list of linking suggestions, and why Yoast internal linking is currently only available for a limited …

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internal linking tool


The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans - 2 Comments

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily …

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xml sitemaps do you need them


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