Content SEO archives

Weekly SEO Recap: guidelines & more

29 January 2016 by Joost de Valk » - 9 Comments

Joost's Weekly SEO Recap

This week we had a whole bunch of “do this not that” type bits of news coming out of Google, but one big thing: updated Google webmaster guidelines. Those new guidelines led to more news as Google clarified some of the things those new guidelines say. Updated Google webmaster guidelines Google has updated its webmaster guidelines. »

Category: Content SEO
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Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!

15 January 2016 by Joost de Valk » - 8 Comments

Joost's SEO recap

Google core algorithm update: brand terms

14 January 2016 by Joost de Valk » - 23 Comments

Google updated its Google Webmaster Guidelines

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know »

Categories: Analytics, Content SEO
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Google Panda part of Google’s core algorithm

14 January 2016 by Joost de Valk » - 7 Comments

Google Panda became a part of Google's Core algorithm

Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and »

Category: Content SEO
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What is the mission of your website?

12 January 2016 by Marieke van de Rakt » - 11 Comments

think about the mission of your website

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post »

Categories: Content SEO, Technical SEO
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Ask Yoast: how to clean up old blog posts

23 December 2015 by Joost de Valk » - 5 Comments

Ask Yoast AMP for small business owners

It’s important to clean up the content of your site and blog regularly. If you’ve been blogging for a while and the amount of content on your blog has grown substantially, it can be quite an overwhelming task though. At ask@yoast.com we received a question from Ben Anderson about a good process for a spring cleaning of a large blog »

Category: Content SEO
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6 tips for coming up with blog ideas

21 December 2015 by Marieke van de Rakt » - 11 Comments

coming up with ideas for your blogpost

Your keyword research will give you much direction on what to blog about. You’ll have to unlock content around specific words. A word is not yet a topic though. Next to a keyword, you’ll need an angle, a specific story around a keyword, to write a blogpost. And as your blog grows, your inspiration can get »

Category: Content SEO
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Weekly SEO recap: Let’s disambiguate!

18 December 2015 by Joost de Valk » - 3 Comments

Joost's weekly SEO Recap

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic »

Categories: Content SEO, Technical SEO
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Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk » - 7 Comments

Ask Yoast AMP for small business owners

Writing at least 300 words for one page is not always easy. We advise to do so, since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza »

Category: Content SEO
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Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk » - 56 Comments

cornerstone content

The most common question we answer in our consultancy is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is going to »

Category: Content SEO
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