Content SEO archives

Optimizing your mobile content

25 June 2015 by Michiel Heijmans » - 13 Comments

optimizing your mobile content

Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers. Optimize design for smaller screens You have to make »

Categories: Content SEO, User eXperience (UX)
Tags: ,

How to incorporate cornerstone content

yoast SEO

Cornerstone content should be informative, fun to read and extremely well written. These articles should reflect your business or the mission of your business. Once you have written such awesome content, you would like search engines to notice these pages. You should thus make sure your internal linking structure shows Google that your cornerstone page »

Category: Content SEO
Tags: , , ,

What type of content should a cornerstone article be?

11 June 2015 by Marieke van de Rakt »

Cornerstone content is a very important aspect of your SEO strategy. You have to create a few really awesome pages and optimize these pages for your most important keyword. Subsequently, you should link to these very awesome pages with your other pages and blogs (focussing more on long tail keywords). In this blog post, I »

Category: Content SEO
Tags: , ,

Phantom Quality Panda and Google Search Console

22 May 2015 by Michiel Heijmans » - 22 Comments

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might »

Categories: Analytics, Content SEO
Tags: , ,

Website maintenance: How to clean up old posts & pages

13 May 2015 by Joost de Valk » - 34 Comments

website maintenance clean up old posts

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should »

Categories: Content SEO, Technical SEO
Tags: ,

Using category and tag pages for SEO

1 May 2015 by Joost de Valk »

category seo

At Yoast, we often see that a site’s category / tag structure is completely unmanaged. Even large news sites suffer from over-usage of tags and categories. Tags and categories are both examples of a taxonomy system. By default a WordPress site has these two, but you can add more. When used correctly, a good taxonomy »

Category: Content SEO
Tag:

Smart alternatives to dangerous link building strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on »

Category: Content SEO
Tags: ,

Our second eBook: Content SEO

3 February 2015 by Joost de Valk » - 32 Comments

Content SEO eBook

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke »

Category: Content SEO
Tags: ,

Optimizing images for SEO

14 January 2015 by Michiel Heijmans »

Image SEO Yoast

If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d »

Category: Content SEO

Writing for your blog: the text objective of your blogpost

6 January 2015 by Marieke van de Rakt »

text objective and purpose

I previously wrote posts about the structure and about the style of your post. In this post, we will focus on the purpose of your text. A lot of people forget to properly formulate the purpose of their blog post or article. This is unfortunate, because if you do not properly define the aim of »

Category: Content SEO
Tags: , ,